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Why Rolex watches are so expensive?

Rolex watches

Rolex watches are one of the luxury goods that the wealthy flaunt their possession, as a sign of luxury and refined taste.

The famous brand, that puts 800,000 pieces on the market every year, is only pursued by the wealthy because of its high price, whether first or second hand.

For example, the Rolex Oyster Perpetual Lady Date watch belongs to the low-priced watch category of the Swiss company, as it is offered at $3,310.

Rolex watches

While the Rolex Air-King is a mid-priced watch at $10,060, the Jack Nicklaus Rolex Day-Date model fetches $1.22 million, while a top-of-the-line vehicle like the more luxurious Maybach S-Class S680 is priced at a little more than $200,000.

So a watch is more expensive than a luxury car, are there is high demand for its purchase among the wealthy.

Interesting Engineering website identified four reasons behind the high price of Rolex watches, foremost of which is the exquisite design that requires a high-level work team, and then exorbitant salaries.

The design process also calls for huge financial allocations to research and development laboratories, which are working to develop more efficient manufacturing methods, come up with innovative new technologies, as well as the use of electron microscopes, which are highly sensitive equipment equipped to deal with the precise parts of Rolex watches.

The second factor is the details of the watch manufacturing. Most of the Rolex products are assembled manually, which coincides with the completion of these operations in Switzerland, which is famous for the high cost of labor.

Manufacturing process

Mechanical watches are more expensive to manufacture than regular watches, due to the small size of most watch parts, which increases the potential for errors during the assembly and manufacturing process.

The report indicates that there is another reason for the high prices of Rolex watches, which is the use of expensive materials such as white gold in the manufacture of the watch dials, the provision of the watch’s movement with precious stones, the manufacture of numbers from platinum, and the use of L “904” stainless steel.

The final reason lies in the high quality and efficiency that cannot be matched by any other watch, ensuring that the watch retains its resale value.


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