BNR – Google aims to make it simpler for internet consumers to see how clothes will appear on them before purchasing them.
The business unveiled a new virtual fitting function that uses generative AI to display clothing on diverse body shapes. The same technology underpins a new generation of chatbots and picture-creation tools.
Customers may use the tool to view how an item might drape, fold, cling, stretch, or produce wrinkles and shades.
Google is also introducing a function that will assist customers in finding identical apparel items in other colours, patterns, or designs. Clothes may be purchased from vendors all over the internet.
Enhance Google Search Engine
These initiatives are part of Google’s larger attempt to protect its search engine from the threat posed by artificial intelligence. Following the widespread success of ChatGPT, an array of other AI-powered products has arisen.
The business announced a variety of AI innovations, including the expansion of accessibility to its current chatbot Bard. Also, it added additional artificial intelligence (AI) features to Google Search.
Google created the virtual fitting feature by combining photos of over 80 models standing forward and sideways. The models ranged in sizes that varied from XS to XL and had different skin colours, body types, and ethnicities.
Brand-specific fitting
After that, the AI-powered tool learnt to match the form of specific shirts in particular spots. This is done in order to provide realistic photographs of the individual from all perspectives.
Initially, the function will work with women’s shirts from Anthropology, Loft, H&M, and Everlane. Google will eventually expand to men’s shirts. It further stated that the tool will get more accurate as time passes.
Google isn’t the only retailer using generative AI in the buying process.
Some businesses, such as Shopify and Instacart, are utilising the technology to assist clients in making purchasing decisions.
Amazon is testing the use of artificial intelligence to summarise user reviews about items on its website.
