Accor has revealed its Saudi Arabia masterplan as it reaffirms its steadfast support to the kingdoms Vision 2030 ambitions.
The robust strategy is closely aligned with the countrys blueprint for socio-economic transformation.
It not only maps out Accors portfolio expansion plans in key destinations, but also supports the governments vision for expansive tourism mega projects as well as targets for Saudisation, gender quality and education.
“As the largest hotel operator in Saudi Arabia it is our responsibility and privilege to support Vision 2030 and the kingdoms aspirations for sustainable economic diversification and to play a pivotal role in shaping the evolution of the hospitality landscape,” said Mark Willis, chief executive, Accor Middle East & Africa.
A crucial element of Accors Saudi Arabias strategy is its involvement in giga projects led by Saudis Public Investment Fund and the group has already signed memorandums of understanding with the Red Sea Development Company to bring bold, playful and luxurious hospitality brands to its prestigious Red Sea project, one of the most hotly anticipated leisure destinations.
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Accor is also in active discussions with the PIF and key stakeholders in other game-changing developments including Amaala, Qiddiya and King Abdullah Financial District and expects to enter negotiations with Diriyah Gate soon.
In Al Ula, the group has signed a deal with Jeddahs Skonmas Trading Company to take over and operate Shaden resort, making history as the first international operator to manage a property at this premier UNESCO-listed heritage site.
Shaden Resort Al Ula will become part of the MGallery Experience following a property enhancement plan due for completion by November 2020.
It will showcase the boutique brand in a unique location and highlight the diversity of hospitality and lifestyle experiences Accor can offer in Saudi Arabia.
This agreement builds on the success of Accors selection as the exclusive hospitality partner for the Winter at Tantora Festival staged in Al Ula between December 2018 and March this year, with Accor operating the luxury tented camp at Ashar and other food and beverage and recreation facilities.
Leadership position
Accor has been present in Saudi Arabia for more than 30 years and is the kingdoms leading operator with 36 properties (13,782 keys) and 37 (10,776 keys) in the pipeline.
The group has opened two new Saudi properties this year – Mövenpick Al Tahlia Jeddah and Fairmont Riyadh – and continues to eye opportunities to leverage its unrivalled portfolio of brands, with a focus on midscale, lifestyle and branded residences concepts.
This has been reflected in recent signings including Fairmont Ramla Serviced Residences, the first Fairmont standalone luxury serviced residence in Riyadh, and Novotel and Novotel Living in the landmark KFUPM Business Park in Saudis Eastern ProvincRead More – Source
