Connect with us

Hi, what are you looking for?

Bnreport Business News Report


This in-video advertising firm is all set for a £62m float

A company which brings a whole new meaning to product placem..

A company which brings a whole new meaning to product placement is to float on London's junior market, giving it a value of more than £60m.

Advertising company Mirriad uses 3D technology to superimpose advertising into film and TV, a method known as "native in-video advertising". This means, for example, that posters in the background of scenes could show advertising, as in the How I Met Your Mother frame below.

The company is currently in the portfolio of London-listed IP Group. It has now successfully priced an IPO and applied for admission to Aim.

The group has raised £26.2m through a conditional placing, with shares at 62p each.

This will equate to a market capitalisation of £63.2m on admission, which is currently set for 19 December.

"This is an important milestone for the Group," said chief executive Mark Popkiewicz. "Our proprietary technology, blue-chip customer relationships and operational momentum ensures we are ideally-placed to grow rapidly and drive returns for all stakeholders."

The group says its technology has growth potential because viewers increasingly skip or block adverts. It allows advertisers to insert a message into the storyline of the media, so that it reaches the so-called "skip generation".

Read more: Nick Morley predicts the end of the beginning for digital advertising

Original Article




The post This in-video advertising firm is all set for a £62m float appeared first on News Wire Now.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae.


Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.


Enlarge/ You wouldn't really want to use Nvidia's ..


Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora.

%d bloggers like this: