The mad drama of MoviePass
It sounded too good to be true: A $10 per month subscription that allows you to watch a movie a day, every day, in most theaters around the US. Considering many tickets cost at least $3 more than that just to see one movie, this was an obvious steal. Well, it turns out MoviePass was built on a gym membership-like business plan, where the people who sign up but don't use the service subsidize those who do. That seemed to work OK for the first six years it was in business and charging initially $50 a month. But then the company lowered its rates to $10 a month and things went nuts. More than 150,000 people subscribed in just two days, according to Deadline. But unexpectedly, many of those people aggressively used their benefits, causing the company to change its business plan in public, several times. Today, it still charges $10 a month, but you can only watch three movies a month, and there are blackouts. The whole ordeal became the talk of the internet for the summer, which may have hurt MoviePass' brand. The stock price for Helios and Matheson Analytics, its parent company, has crashed from around $1,800 per share at the beginning of the year to hovering around 2 cents a share since August. On the plus side, MoviePass pushed other companies like AMC and Cinemark to respond with their own offerings.