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Starbucks will reportedly crush customers' porn viewing habits in 2019.
The coffee giant will introduce a tool that'll stop people from viewing explicit material on its Wi-Fi networks next year, Business Insider reported Tuesday.
Watching porn is already banned at Starbucks, but it currently has only has content blockers in place in its UK stores.
The change comes after years of pressure from internet safety group Enough is Enough, which asked Starbucks to follow through on a 2016 commitment to offer safe Wi-Fi. It set up a petition that received more than 26,000 signatures in a week.
"Starbucks has demonstrated that they don't respond to a carrot approach, but are very responsive to a public stick and media pressure," Donna Rice Hughes, the group's CEO, said in an emailed statement.
"Therefore, we will keep a watchful eye until they have actually implemented filtering in the US-based company-owned stores and hopefully their franchised-owned stores as well."
Members of the porn community are so far less-than-enthused. In an internal memo, YouPorn Vice President Charlie Huges rolled out a new company policy banning Starbucks from its offices.
"In light of the news that Starbucks has blocked customers from searching and viewing adult content within their establishments, Starbucks products will officially be banned from the YouPorn offices, effective January 1st 2019," the memo said.
Starbucks, which is also phasing out plastic straws by 2020, didn't immediately respond to a request for comment.
First published Nov. 29 at 3:26 a.m. PT.
Update, 8:36 a.m. PT: Adds Enough is Enough's CEO comment.
Update: 11:29 a.m. PT: Adds YouPorn's memo.
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