Netflix moves to reduce traffic on European networks

Streaming giant Netflix has agreed to lower the quality of its videos to help reduce internet congestion, the company said today.

“Following the discussions between [Internal Market] Commissioner Thierry Breton and [Netflix CEO] Reed Hastings — and given the extraordinary challenges raised by the coronavirus — Netflix has decided to begin reducing bit rates across all our streams in Europe for 30 days,” the company said in a statement

Internet activity has spiked across Europe as governments put their citizens on lockdown and companies encourage people to work from home to curb the spread of coronavirus. Earlier this week, Thierry Breton spoke with Reed Hastings to discuss options.

“We estimate that this will reduce NetfRead More – Source