Business Line explores how some of the giants in the cargo industry are dealing with the Covid 19 health crisis. The team also looks at how the world’s biggest brands have adapted their advertising during the pandemic.
As the covid 19 pandemic presents humanity with unprecedented challenges, the cargo industry is extending a crucial lifeline during the health crisis. Dubai-based giants Emirates SkyCargo and DP World, the port operator, are no exception.
Meeting urgent demand
Emirates SkyCargo, is the airline that moves the most weight in freight internationally in the world. When the passenger arm of Emirates grounded its flights completely as the Covid 19 pandemic took hold, the cargo side had to intensify its operations to ensure the flow of essential goods and life-saving medical supplies.
“There’s a huge need for medical equipment, masks, sanitisers, pharmaceutical products, so we had to sort of maintain the cargo operation while we were essentially shutting down the entire passenger network,” says Nabil Sultan, the Regional VP for Cargo Emirates.