What: Smart Alliance is a new company that specializes in airport advertising space, with a focus on travel retail and luxury.
Why it matters: Smart Alliance is the largest airport alliance in Latin America, reaching 40% of the passengers that move through the top 10 airports of the region.
Smart Alliance's communication services are based on the needs and interests of passengers, which they gather through a combination of technology, big data, and innovation. Rodrigo Manceñido, General Director of Smart Alliance, has over 18 years of experience in the travel retail and luxury industries throughout the Americas and Europe.
Another important milestone was its participation in the Festival of Media Latam (FOMLA) Miami, where Manceñido talked about "How to Use OOH in Airports Effectively in Travel Retail and Luxury." During his presentation, he focused on Smart Alliance's integral communication services.
Smart Alliance foresees 2019 will be an ambitious year. It will be attending the Duty Free & Travel Retail Summit of the Americas next March in Orlando, and aRead More – Source
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