Data intelligence provider Adverity has closed an €11m Series B funding round led by London-based Felix Capital.
The latest funding round, which was supported by Silicon Valleys Sapphire Ventures and Sap.io, brings the total amount raised to €15m and will contribute to Adveritys planned US expansion.
Read more: Felix Capital leads £3m funding round in mental health app Unwind
Vienna-based Adverity, whose clients include Ikea, Red Bull and Mediacom, helps businesses make better marketing decisions through data intelligence.
Alexander Igelsböck, chief executive and co-founder of Adverity, said: “Every company wants and needs to be data-driven.
“This is especially true in marketing where the fragmentation of data, and complexity in getting insights from it, poses a huge challenge for CMOs.
“Adveritys mission is to solve those challenges by eliminating the hurdles facing companies today.
