{"id":93574,"date":"2018-10-10T15:16:11","date_gmt":"2018-10-10T15:16:11","guid":{"rendered":"http:\/\/www.bnreport.com\/walmarts-terrifying-shopping-cart-design-measures-your-speed-and-heart-rate-cnet\/"},"modified":"2018-10-10T15:16:11","modified_gmt":"2018-10-10T15:16:11","slug":"walmarts-terrifying-shopping-cart-design-measures-your-speed-and-heart-rate-cnet","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/walmarts-terrifying-shopping-cart-design-measures-your-speed-and-heart-rate-cnet\/","title":{"rendered":"Walmart’s terrifying shopping cart design measures your speed and heart rate \u2013 CNET"},"content":{"rendered":"
\n

Even when it's empty, your shopping cart might know everything about you. <\/p>\n

Prasatporn Nilkumhaeng\/Getty <\/p>\n<\/figcaption><\/figure>\n

Gone are the days of running into a store to grab a quick carton of milk. Now retailers want to track every element of your experience in their stores, from your spending habits, to your location and now even your heart rate. <\/p>\n

Walmart<\/a> has patented a design for a "biometric feedback cart handle" on a shopping cart that could measure a shopper's heart rate, temperature, speed and the amount of force they apply to the handle as they walk around a store. <\/p>\n

The patent application<\/a>, submitted on Aug. 23 and spotted by Motherboard<\/a>, shows the cart would first measure "baseline" biometric data and then compare data at different points in a shopping visit to this baseline. <\/p>\n

The data would then be relayed back to a central server and, if it indicated the shopper was "not satisfied," the central server would send an alert to a shop assistant to go and help the customer. <\/p>\n

\"walmart-shopping-cart-patent\"\/\"walmart-shopping-cart-patent\"\/
\n

A 100 percent real diagram in Walmart's patent showing how the new biometric shopping cart would work.<\/p>\n

Walmart patent <\/p>\n<\/figcaption><\/figure>\n

It's a sign of how smart our stores are becoming, and just how much data retailers want to collect. Shopping centres are already using Bluetooth beacons<\/a> to track customers around stores, and new technologies like gaze detection could even tell companies what's grabbing our attention in a window display or how we feel about a product lineup. <\/p>\n

For Walmart, which is investing in blockchain to track food suppliers<\/a> and which has already patented technology to eavesdrop on customers<\/a> in stores, it's another sign that retail is changing. <\/p>\n

Who knows what the future holds? Targeted advertising to get you in-store for Walmart's next big sale and then a shopping trolley that knows exactly how fast you run to grab the bargain?<\/p>\n

<\/figure>\n

Now playing: Watch this: Beacons: What they'll do for retail <\/p>\n

3:31 <\/p>\n

Follow the Money<\/a>: This is how digital cash is changing the way we save, shop and work.<\/p>\n

CNET Magazine<\/a>: Check out a sample of the stories in CNET's newsstand edition.<\/p>\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Even when it's empty, your shopping cart might know everything about you. <\/p>\n

Prasatporn Nilkumh..<\/p>\n","protected":false},"author":1,"featured_media":93575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-93574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science"],"yoast_head":"\nWalmart's terrifying shopping cart design measures your speed and heart rate \u2013 CNET - Business News Report<\/title>\n<meta name=\"description\" content=\"Even when it's empty, your shopping cart might know everything about you. 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