{"id":67630,"date":"2018-03-09T17:10:34","date_gmt":"2018-03-09T17:10:34","guid":{"rendered":"http:\/\/www.bnreport.com\/huh-a-quick-guide-to-the-worst-tech-jargon-at-mobile-world-congress-4\/"},"modified":"2018-03-09T17:10:34","modified_gmt":"2018-03-09T17:10:34","slug":"huh-a-quick-guide-to-the-worst-tech-jargon-at-mobile-world-congress-4","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/huh-a-quick-guide-to-the-worst-tech-jargon-at-mobile-world-congress-4\/","title":{"rendered":"Huh? A quick guide to the worst tech jargon at Mobile World Congress"},"content":{"rendered":"<p>BARCELONA \u2014 Do you know what \u201cthinkscribers\u201d are? How about a \u201ctechco?\u201d<\/p>\n<p>If you\u2019re scratching your head, you\u2019re not alone.<\/p>\n<p>Welcome to the world of corporate tech-speak, which was in rare form at this week\u2019s <a href=\"https:\/\/www.politico.eu\/article\/mobile-world-congress-mwc-5g-europe-china-us-telecommunications-network\/\" rel=\"noreferrer\" target=\"_blank\">Mobile World Congress<\/a>, an annual gathering that attracts more than 100,000 people to the Catalan capital.<\/p>\n<p>I\u2019ve been here glad-handling with the digital great-and-the-good, racking up almost 42 kilometers of walking around a massive conference hall, which has more connected cars, new smartphones and other digital wizardry than you can throw a stick at.<\/p>\n<p>But central to this year\u2019s show was the jargon. So much jargon.<\/p>\n<p>As part of POLITICO\u2019s public service ethos, here\u2019s the low-down on all the ridiculous words, phrases and expressions that litter the tech world so that when confronted with such rubbish, you too can nod your head (like I tried to do this week) in sage wisdom.<\/p>\n<p><strong>Thinkscribers:<\/strong> Without a doubt, the stupidest word I heard this week in Barcelona. The concept is simple: Right now, we\u2019re all subscribers to mobile carriers, paying monthly fees to surf the web, check Facebook and send text messages. But as these cellphone networks get increasingly complicated, the idea is that we\u2019ll become more discerning customers \u2014 or \u201cthinkscribers\u201d \u2014 willing to jump ship to rival operators at the drop of a hat.<\/p>\n<p><strong>Techco:<\/strong> Everyone wants to be a digital company these days. And telecommunications operators are no different. It\u2019s a lot more fun to be a peer of Facebook, Amazon and Google than it is to rub shoulders with Vodafone, Telef\u00f3nica and Deutsche Telekom. And so carriers are eagerly ditching the moniker of \u201ctelcos\u201d and instead branding themselves as \u201ctechcos.\u201d Yes, that sound you hear is my eyes rolling.<\/p>\n<p><strong>\u2018The Do Zone\u2019:<\/strong> This one is a shout out to Ericsson, the Swedish telecoms giant, which \u2014 for some unknown reason \u2014 decided to pitch itself this year as helping customers get in the \u201cdo zone.\u201d The expression was emblazoned across the company\u2019s massive stand here in Barcelona, yet I couldn\u2019t find anyone who could tell me exactly where this \u201czone\u201d was located, or how I could find it.<\/p>\n<p><strong>5G mania<\/strong><strong>: <\/strong>You\u2019re going to hear a lot about this term in the coming years. It refers to the next generation of telecoms equipment (we\u2019re currently using 4G \u2014 the industry isn\u2019t exactly creative when it comes to terminology), allowing everything from the downloading of movies to smartphones within seconds to powering driverless cars. But my ears pricked up when I heard one MWC speaker (a Nokia executive, if you must know) give what must be the most hyperbolic take on the upcoming tech: \u201c5G has the power to transform human existence.\u201d So no pressure, then.<!--more--><\/p>\n<p><strong>\u201cFor the heart:\u201d<\/strong> Financial types often get a bad rap. When you picture investors, it\u2019s easy to imagine some unscrupulous money-grubbing type looking to maximize returns and reduce costs to a minimum. But one startup investor (I\u2019m not naming her to save her blushes) went a little too far the other way, claiming that she always made her investments \u201cfor the heart.\u201d Personally, I always figured people invested in companies \u201cfor the money.\u201d But as a mere journalist, maybe I\u2019m missing the bigger picture.<\/p>\n<p><a href=\"https:\/\/www.politico.eu\/article\/mobile-world-congress-barcelona-mwc-technology-smartphone-jargon\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS_Syndication\" rel=\"noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n<p> [contf] [contfnew]         <img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcRMd3Tz2gX9xSa6CJyaOj2dokBVcrdaT4yY3R3RI7YmL18vCLZZ\"\/> <\/p>\n<h5><a href=\"http:\/\/www.politico.com\/&gt;Politico&lt;\/a&gt;&lt;\/h5&gt;_&lt;\/p&gt;[contfnewc]_[contfnewc]_&lt;\/body&gt;&lt;\/html&gt;\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>BARCELONA \u2014 Do you know what \u201cthinkscribers\u201d are? How about ..<\/p>\n","protected":false},"author":1,"featured_media":67631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-67630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huh? A quick guide to the worst tech jargon at Mobile World Congress - Business News Report<\/title>\n<meta name=\"description\" content=\"BARCELONA \u2014 Do you know what \u201cthinkscribers\u201d are? 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