{"id":64494,"date":"2018-02-19T05:23:11","date_gmt":"2018-02-19T05:23:11","guid":{"rendered":"http:\/\/www.bnreport.com\/unilever-threatens-to-pull-advertising-from-social-networks-8\/"},"modified":"2018-02-19T05:23:11","modified_gmt":"2018-02-19T05:23:11","slug":"unilever-threatens-to-pull-advertising-from-social-networks-8","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/","title":{"rendered":"Unilever threatens to pull advertising from social networks"},"content":{"rendered":"

Unilever, one of the world\u2019s largest advertisers, may stop buying advertising on social networks like Facebook or Google if these tech companies don\u2019t stop helping to spread hate speech and create divisions in society, according to a senior company executive.<\/p>\n

Keith Weed, chief marketing officer at the Anglo-Dutch consumer goods company, also is expected to tell a conference in California later Monday that people\u2019s faith in social media companies has fallen dramatically, and that the current online environment where hate speech and harmful content can spread like wildfire threatens to undermine people\u2019s relationship with consumer brands.<\/p>\n

\u201cUnilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate,\u201d Weed is expected to tell the IAB Annual Leadership Meeting<\/a>, an industry gathering. \u201cWe will prioritize investing only in responsible platforms that are committed to creating a positive impact in society.\u201d<\/p>\n

The comments from one of the world\u2019s largest online media buyers come as social networks face a barrage of criticism from lawmakers, brands and people worldwide over their role in how online misinformation, hate speech and other illegal material is shared across their platforms.<\/p>\n

In response, Google, Twitter and Facebook have all taken steps to eliminate fake accounts and clamped down on harmful material that is shared on their networks. The companies also have invested in artificial intelligence to automatically remove illicit content and hired content moderators to manually check for illegal material.<\/p>\n

So far, though, such activities have won them few plaudits, including from companies like Unilever \u2014 whose brands include Dove soap and Lipton tea \u2014 that collectively spend billions of euros each year to advertise on these digital networks.<\/p>\n

\u201c2018 is either the year of techlash, where the world turns on the tech giants \u2014 and we have seen some of this already \u2014 or the year of trust,\u201d Weed, the Unilever executive, will tell the industry conference.<\/p>\n

Original Article<\/a><\/p>\n

[contf] [contfnew] <\/p>\n

<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

Unilever, one of the world\u2019s largest advertisers, may stop b..<\/p>\n","protected":false},"author":1,"featured_media":64497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-64494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"\nUnilever threatens to pull advertising from social networks - Business News Report<\/title>\n<meta name=\"description\" content=\"Unilever, one of the world\u2019s largest advertisers, may stop b..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever threatens to pull advertising from social networks - Business News Report\" \/>\n<meta property=\"og:description\" content=\"Unilever, one of the world\u2019s largest advertisers, may stop b..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/\" \/>\n<meta property=\"og:site_name\" content=\"Business News Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-19T05:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/02\/GettyImages-476353600-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4728\" \/>\n\t<meta property=\"og:image:height\" content=\"3116\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"infopal11\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BNReport\" \/>\n<meta name=\"twitter:site\" content=\"@BNReport\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"infopal11\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/\"},\"author\":{\"name\":\"infopal11\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/person\\\/19d1c5a2dd7f60584a09de4a7805d68f\"},\"headline\":\"Unilever threatens to pull advertising from social networks\",\"datePublished\":\"2018-02-19T05:23:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/\"},\"wordCount\":335,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/GettyImages-476353600-7.jpg\",\"articleSection\":[\"Tech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/\",\"name\":\"Unilever threatens to pull advertising from social networks - Business News Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/GettyImages-476353600-7.jpg\",\"datePublished\":\"2018-02-19T05:23:11+00:00\",\"description\":\"Unilever, one of the world\u2019s largest advertisers, may stop b..\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/GettyImages-476353600-7.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/GettyImages-476353600-7.jpg\",\"width\":4728,\"height\":3116},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/unilever-threatens-to-pull-advertising-from-social-networks-8\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unilever threatens to pull advertising from social networks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\",\"name\":\"Business News Report\",\"description\":\"Latest News on the World of Politics & Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\",\"name\":\"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/LOGO2.png\",\"contentUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/LOGO2.png\",\"width\":200,\"height\":50,\"caption\":\"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Business-NewsReport-328225811095934\\\/\",\"https:\\\/\\\/x.com\\\/BNReport\",\"https:\\\/\\\/www.instagram.com\\\/business.newsreport\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/person\\\/19d1c5a2dd7f60584a09de4a7805d68f\",\"name\":\"infopal11\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/author\\\/infopal11\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unilever threatens to pull advertising from social networks - Business News Report","description":"Unilever, one of the world\u2019s largest advertisers, may stop b..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/","og_locale":"en_US","og_type":"article","og_title":"Unilever threatens to pull advertising from social networks - Business News Report","og_description":"Unilever, one of the world\u2019s largest advertisers, may stop b..","og_url":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/","og_site_name":"Business News Report","article_publisher":"https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/","article_published_time":"2018-02-19T05:23:11+00:00","og_image":[{"width":4728,"height":3116,"url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/02\/GettyImages-476353600-7.jpg","type":"image\/jpeg"}],"author":"infopal11","twitter_card":"summary_large_image","twitter_creator":"@BNReport","twitter_site":"@BNReport","twitter_misc":{"Written by":"infopal11","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#article","isPartOf":{"@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/"},"author":{"name":"infopal11","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/person\/19d1c5a2dd7f60584a09de4a7805d68f"},"headline":"Unilever threatens to pull advertising from social networks","datePublished":"2018-02-19T05:23:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/"},"wordCount":335,"commentCount":0,"publisher":{"@id":"https:\/\/www.bnreport.com\/en\/#organization"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/02\/GettyImages-476353600-7.jpg","articleSection":["Tech"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/","url":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/","name":"Unilever threatens to pull advertising from social networks - Business News Report","isPartOf":{"@id":"https:\/\/www.bnreport.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#primaryimage"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/02\/GettyImages-476353600-7.jpg","datePublished":"2018-02-19T05:23:11+00:00","description":"Unilever, one of the world\u2019s largest advertisers, may stop b..","breadcrumb":{"@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#primaryimage","url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/02\/GettyImages-476353600-7.jpg","contentUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/02\/GettyImages-476353600-7.jpg","width":4728,"height":3116},{"@type":"BreadcrumbList","@id":"https:\/\/www.bnreport.com\/en\/unilever-threatens-to-pull-advertising-from-social-networks-8\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/www.bnreport.com\/en\/"},{"@type":"ListItem","position":2,"name":"Unilever threatens to pull advertising from social networks"}]},{"@type":"WebSite","@id":"https:\/\/www.bnreport.com\/en\/#website","url":"https:\/\/www.bnreport.com\/en\/","name":"Business News Report","description":"Latest News on the World of Politics & Business","publisher":{"@id":"https:\/\/www.bnreport.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bnreport.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bnreport.com\/en\/#organization","name":"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a","url":"https:\/\/www.bnreport.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2020\/12\/LOGO2.png","contentUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2020\/12\/LOGO2.png","width":200,"height":50,"caption":"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/","https:\/\/x.com\/BNReport","https:\/\/www.instagram.com\/business.newsreport"]},{"@type":"Person","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/person\/19d1c5a2dd7f60584a09de4a7805d68f","name":"infopal11","url":"https:\/\/www.bnreport.com\/en\/author\/infopal11\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts\/64494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/comments?post=64494"}],"version-history":[{"count":0,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts\/64494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/media\/64497"}],"wp:attachment":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/media?parent=64494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/categories?post=64494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/tags?post=64494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}