{"id":62491,"date":"2018-02-07T05:32:11","date_gmt":"2018-02-07T05:32:11","guid":{"rendered":"http:\/\/www.bnreport.com\/missing-from-eus-new-privacy-rules-the-general-public-7\/"},"modified":"2018-02-07T05:32:11","modified_gmt":"2018-02-07T05:32:11","slug":"missing-from-eus-new-privacy-rules-the-general-public-7","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/missing-from-eus-new-privacy-rules-the-general-public-7\/","title":{"rendered":"Missing from EU\u2019s new privacy rules: The general public"},"content":{"rendered":"<p>LONDON \u2014 Europe has a problem with privacy.<\/p>\n<p>Policymakers are eagerly awaiting a <a href=\"https:\/\/www.politico.eu\/article\/promised-tech-boom-isnt-emerging-from-eu-privacy-push\/\" rel=\"noreferrer\" target=\"_blank\">major revamp<\/a> of the region\u2019s data protection standards later this year. These new rules will give regulators the power to punish the misuse of online data \u2014 including social media posts, search queries and corporate payroll information \u2014 with fines of up to \u20ac20 million or 4 percent of a company\u2019s global revenue, whichever is greater.<\/p>\n<p>But if you ask the average European what he or she thinks about this overhaul (arguably the biggest change in privacy rules anywhere in the world in more than two decades), the response you\u2019ll most likely get is a blank stare of confusion.<\/p>\n<p>To be fair, data protection isn\u2019t an easy subject to get your head around, even for those steeped in the topic. But this disconnect between privacy-conscious lawmakers and the average EU citizen will present regulators with a major headache when the rules \u2014 known as the <a href=\"https:\/\/d2jhuj1whasmze.cloudfront.net\/docs\/Regulation_consolidated_text_EN_47uW.pdf\" rel=\"noreferrer\" target=\"_blank\">General Data Protection Regulation<\/a>, or GDPR \u2014 come into force in late May.<\/p>\n<p>The law gives the Continent\u2019s citizens a <a href=\"https:\/\/www.politico.eu\/article\/data-reform-moves-to-final-negotiation-phase\/\" rel=\"noreferrer\" target=\"_blank\">stable of new powers<\/a>, including the ability to stop companies from collecting their online data, taking their personal information with them when they sign up for a rival\u2019s digital service or being informed within three days if their accounts have been hacked.<\/p>\n<p>But if the new standards are to have the effect that their drafters intended, people will need to start to care about their data. And right now, they don\u2019t.<\/p>\n<p>Under most circumstances, EU citizens <a href=\"https:\/\/iapp.org\/media\/pdf\/publications\/GDPR-tool-print.pdf\" rel=\"noreferrer\" target=\"_blank\">have to file<\/a> a case before regulators can act. That means if Europe\u2019s policymakers are going to give their new online privacy rules real teeth, they will need to do a significantly better job of explaining what these changes offer to even the most luddite of EU voters.<\/p>\n<blockquote>\n<p>Despite a growing discomfort with how the likes of Facebook, Google and Amazon use the reams of data they collect, few among us are willing to sacrifice the supposedly \u201cfree\u201d services they offer in exchange.<\/p>\n<\/blockquote>\n<p>Despite a growing discomfort with how the likes of Facebook, Google and Amazon use the reams of data they collect, few among us are willing to sacrifice the supposedly \u201cfree\u201d services they offer in exchange. The result is a Faustian pact, in which our daily online footprints of social media activity and online searches are auctioned off to the highest (advertising) bidder while most of us feel powerless to do anything about it.<\/p>\n<p>That\u2019s not to say people aren\u2019t worried about their privacy.<!--more--><\/p>\n<p>Roughly two-thirds of Europeans don\u2019t think they have enough control over their online information, according to a <a href=\"http:\/\/ec.europa.eu\/commfrontoffice\/publicopinion\/archives\/ebs\/ebs_431_en.pdf\" rel=\"noreferrer\" target=\"_blank\">recent survey<\/a> by the European Commission. A similar percentage of respondents added that they don\u2019t trust tech companies to protect digital data.<\/p>\n<p>The same holds true in the United States, where almost 70 percent of people polled thought social media sites wouldn\u2019t keep their online records safe, according to <a href=\"http:\/\/www.pewinternet.org\/2015\/05\/20\/americans-attitudes-about-privacy-security-and-surveillance\/\" rel=\"noreferrer\" target=\"_blank\">another survey<\/a> by the Pew Research Center, a think tank.<\/p>\n<p>The problem comes when it\u2019s time to turn those deep-seated fears into meaningful action \u2014 a significant wrinkle that Europe\u2019s new privacy standards do not address.<\/p>\n<p>National data protection agencies like Ireland\u2019s <a href=\"https:\/\/www.dataprotection.ie\/docs\/Home\/4.htm\" rel=\"noreferrer\" target=\"_blank\">Office of the Data Protection Commissioner<\/a> and France\u2019s <a href=\"https:\/\/www.cnil.fr\/\" rel=\"noreferrer\" target=\"_blank\">Commission Nationale de l\u2019informatique et des libert\u00e9s<\/a> have tried to drum up awareness. They\u2019ve held conferences with companies that will be affected, splashed cash on <a href=\"http:\/\/gdprandyou.ie\/\" rel=\"noreferrer\" target=\"_blank\">marketing campaigns<\/a> to educate the general public and <a href=\"https:\/\/www.politico.eu\/article\/french-court-refers-google-privacy-case-to-ecj\/\" rel=\"noreferrer\" target=\"_blank\">fined companies<\/a> like Google for flaunting Europe\u2019s existing standards.<\/p>\n<p>It hasn\u2019t worked. Roughly three out of five Europeans don\u2019t even know there\u2019s at least one national government agency in each member country dedicated solely to protecting their privacy rights, <a href=\"http:\/\/ec.europa.eu\/commfrontoffice\/publicopinion\/archives\/ebs\/ebs_431_en.pdf\" rel=\"noreferrer\" target=\"_blank\">according to EU stats<\/a>. When a company mishandles our digital information, most of us shrug, make sure we aren\u2019t hit financially, and move on with our daily lives.<\/p>\n<p>This disconnect is already playing out in the so-called <a href=\"https:\/\/www.politico.eu\/tag\/eu-u-s-privacy-shield\/\" rel=\"noreferrer\" target=\"_blank\">EU-U.S. Privacy Shield<\/a>, a transatlantic data-transfer agreement aimed at giving Europeans a greater say when their information is moved from Europe to the United States.<\/p>\n<blockquote>\n<p>How credible can these beefed-up privacy standards be if almost no one is able (or willing) to actually use them?<\/p>\n<\/blockquote>\n<p>The pact (whose name sounds <a href=\"https:\/\/www.nytimes.com\/2016\/03\/09\/technology\/penny-pritzker-on-the-privacy-shield-pact-with-europe.html\" rel=\"noreferrer\" target=\"_blank\">more like a group of superheroes<\/a> than a data protection agreement) took more than three years to finalize and put hundreds of billions of euros of global trade at risk. But it\u2019s barely known outside of a few policy circles.<\/p>\n<p>The grand result of this (well-meaning) effort to improve European data protection standards? Only a handful of EU citizens have ever filed complaints, according to EU and American authorities. Even Max Schrems, a well-known Austrian privacy campaigner who <a href=\"https:\/\/www.politico.eu\/article\/facebook-ecj-european-court-justice-max-schrems-austria-lawsuit-classaction-privacy-data-protection-max-schrems\/\" rel=\"noreferrer\" target=\"_blank\">has spent years<\/a> fighting Facebook in various EU courts over its alleged abuse of EU data standards, failed to file a case under the Privacy Shield statutes.<\/p>\n<p>Companies worldwide are bitterly complaining that the EU\u2019s pending data protection overhaul will make it more difficult for them to do business. But for most Europeans, the problem is a lot more basic \u2014 knowing that such privacy rights even exist in the first place.<\/p>\n<p>That begs an important question as the days tick down to May 25, when Europe\u2019s new rules come into full force: How credible can these beefed-up privacy standards be if almost no one is able (or willing) to actually use them?<\/p>\n<p><em>Mark Scott is chief technology correspondent at <\/em>POLITICO.<\/p>\n<p><a href=\"https:\/\/www.politico.eu\/article\/europe-privacy-data-protection-gdpr-general-data-protection-regulation-max-schrems-facebook-google\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS_Syndication\" rel=\"noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n<p> [contf] [contfnew]         <img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcRMd3Tz2gX9xSa6CJyaOj2dokBVcrdaT4yY3R3RI7YmL18vCLZZ\"\/> <\/p>\n<h5><a href=\"http:\/\/www.politico.com\/&gt;Politico&lt;\/a&gt;&lt;\/h5&gt;_&lt;\/p&gt;[contfnewc]_[contfnewc]_&lt;\/body&gt;&lt;\/html&gt;\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>LONDON \u2014 Europe has a problem with privacy.<\/p>\n<p>Policymakers ar..<\/p>\n","protected":false},"author":1,"featured_media":62492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-62491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Missing from EU\u2019s new privacy rules: The general public - Business News Report<\/title>\n<meta name=\"description\" content=\"LONDON \u2014 Europe has a problem with privacy. 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