{"id":60958,"date":"2018-01-29T11:31:26","date_gmt":"2018-01-29T11:31:26","guid":{"rendered":"http:\/\/www.bnreport.com\/lego-legend-uk-shop-gets-60th-birthday-makeover\/"},"modified":"2018-01-29T11:31:26","modified_gmt":"2018-01-29T11:31:26","slug":"lego-legend-uk-shop-gets-60th-birthday-makeover","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/lego-legend-uk-shop-gets-60th-birthday-makeover\/","title":{"rendered":"Lego legend: UK shop gets 60th birthday makeover"},"content":{"rendered":"

It's a toy box staple, one of the world's most powerful brands and a product that has inspired television and movie franchises.<\/p>\n

But 60 years ago when the first ever Lego brick was created in a small town in Denmark, no one could predict that this plastic toy would become a global hit.<\/p>\n

Video:Building success: Happy 60th birthday Lego!<\/figcaption><\/figure>\n

To commemorate the brick's 60th birthday on Sunday, Lego has given a unique makeover to the shop where it was first sold in the UK, Osborne's Sports & Toys in Rushden, Northamptonshire.<\/p>\n

In 1960 Pam Osborne and her late husband, Jim, were on honeymoon in Brighton. The couple saw a Lego brick at a trade fair showcasing new toys.<\/p>\n

\"There's
Image:There's even detail on the shop front door<\/figcaption><\/figure>\n

They immediately placed an order and their shop has sold Lego products ever since.<\/p>\n

::<\/strong>Opinion: Lego superfan \u2013 'The thing I love is creativity'<\/strong><\/a><\/p>\n

To mark the Osbornes' leap of faith in a then unknown product, the shop, which is now managed by the couple's son, Will, has been given a temporary Lego fa\u00e7ade.<\/p>\n

Measuring nearly 14ft tall and 50ft wide, the new Lego shopfront contains 277,500 Lego bricks and took more than 600 hours to build.<\/p>\n

\"The
Image:The shop has had a makeover for the 60th anniversary of Lego<\/figcaption><\/figure>\n

"I still can\u2019t really believe that they\u2019ve been here and built it," Mrs Osborne told Sky News.<\/p>\n

"I think it\u2019s absolutely incredible!"<\/p>\n

The Lego brick we know today is little changed from the original, first created by Godtfred Kirk Christiansen in 1958.<\/p>\n

\"Pam
Image:Pam Osborne and her late husband placed an order for Lego in 1960<\/figcaption><\/figure>\n

What began as a simple toy building block for children turned into a global empire, with Lego theme parks, movies and video games.<\/p>\n

But the brick itself remains a favourite for kids of all ages.<\/p>\n

\"Osborne's
Image:Osborne's in Rushden, when it first stocked Lego<\/figcaption><\/figure>\n

"Lego is so endlessly adaptable," Simon Bennet, an adult Lego enthusiast from the Brickish Association, told Sky News.<\/p>\n

"You can do so many things with it.<\/p>\n

More from Tech<\/h3>\n
\"Simon
Image:Simon Bennet, an adult Lego enthusiast from the Brickish Association<\/figcaption><\/figure>\n

"If you're a child the imagination is your only limit but if you're an adult you can get into some really serious detailed modelling."<\/p>\n

Lego fans from across the UK have already been visiting the Osbornes' new-look shop. It\u2019ll retain its Lego facelift until 29 January.<\/p>\n

<\/a><\/strong> <\/a><\/p>\n

Original Article<\/a><\/p>\n

[contf] [contfnew] <\/p>\n

Sky News<\/a><\/h5>\n

[contfnewc] [contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"

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