{"id":60809,"date":"2018-01-28T14:57:54","date_gmt":"2018-01-28T14:57:54","guid":{"rendered":"http:\/\/www.bnreport.com\/googles-pestering-ads-get-mute-button\/"},"modified":"2018-01-28T14:57:54","modified_gmt":"2018-01-28T14:57:54","slug":"googles-pestering-ads-get-mute-button","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/googles-pestering-ads-get-mute-button\/","title":{"rendered":"Google’s pestering ads get ‘mute’ button"},"content":{"rendered":"

Google will now let people "mute" advertisements that encourage them to buy products from websites they have previously visited.<\/p>\n

So-called reminder ads track which products people have looked at online and then promote them across the web.<\/p>\n

Google said<\/a> reminder ads were "useful" but said it wanted to give people "more control" over what they see online.<\/p>\n

Individual reminder ads will be "mutable" on websites that use Google's services to provide adverts.<\/p>\n

Muted promotions will be replaced with other adverts. There will not be a way to opt out of seeing all reminder adverts by default.<\/p>\n

The change will be rolled out as part of an update to Google's ad settings, available to people who have a Google account.<\/p>\n

The account dashboard will show people which companies are currently targeting them with "reminder ads" based on products which they have previously viewed.<\/p>\n

Google's "mute this ad" feature was first introduced in 2012. It lets people hide any advertisement they do not wish to see again.<\/p>\n

The company said the feature is used "millions of times" every day.<\/p>\n

However, reminder ads dished up by other organisations such as Facebook and Amazon will not be affected.<\/p>\n

<\/a><\/strong> <\/a><\/p>\n

Original Article<\/a><\/p>\n

[contf] [contfnew] <\/p>\n

BBC<\/a><\/h5>\n

[contfnewc] [contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"

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