{"id":55629,"date":"2018-01-06T19:57:24","date_gmt":"2018-01-06T19:57:24","guid":{"rendered":"http:\/\/www.bnreport.com\/in-triumph-of-ignorance-gwyneth-paltrows-goop-touts-135-coffee-enema\/"},"modified":"2018-01-06T19:57:24","modified_gmt":"2018-01-06T19:57:24","slug":"in-triumph-of-ignorance-gwyneth-paltrows-goop-touts-135-coffee-enema","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/in-triumph-of-ignorance-gwyneth-paltrows-goop-touts-135-coffee-enema\/","title":{"rendered":"In \u201ctriumph of ignorance,\u201d Gwyneth Paltrow\u2019s Goop touts $135 coffee enema"},"content":{"rendered":"
Crappuccino, anyone?Nick Olejniczak<\/a><\/figcaption><\/figure>\n

Down the hatch, coffee can jump start a day. But, according to dubious advice from Gwyneth Paltrow\u2019s posh lifestyle and e-commerce site, Goop<\/a>, the popular brew can also kick off a whole year\u2014when taken up the bum.<\/p>\n

Yes, Goop suggests that a coffee enema is a \u201cclutch\u201d way to \u201csupercharge\u201d your \u201cannual goop detox<\/a>\u201d and start the year in tip-top health. In its latest guide for \u201cdeep detoxification<\/a>,\u201d the Goop team recommends a device <\/a>called an \u201cImplant O\u2019Rama<\/a>\u201d for squirting coffee up your keister at home. The product, sold by Implant O\u2019Rama LLC for a bargain $135, is merely a glass bottle with silicone tubing attached.<\/p>\n

\"The<\/a>
Enlarge<\/a>\/ The Implant O'RamaImplant O'Rama<\/a><\/figcaption><\/figure>\n

First things first, as we\u2019ve noted before, there\u2019s no need to \u201cdetox\u201d\u2014unless you have kidney or liver failure, and\/or have been poisoned recently. When in good working order, your body naturally clears any toxins you might encounter. And there\u2019s no evidence that any DIY detoxing cleanses or diets improve health. That said, there\u2019s plenty of evidence that coffee enemas and colon cleanses in general can cause harm.<\/p>\n

Yet, colonic irrigation methods and the unfounded notion that toxin build-up in your body from foods (auto-intoxication) have lingered for centuries. Colonics come in various forms\u2014from tonics, scary derriere devices, and fad diets\u2014and are still said to treat all manner of ailments from allergies, alcoholism, and asthma to constipation, mental disorders, and ulcerative colitis.<\/p>\n

Coffee enemas, in particular, have been around since the early 20th century and became a fixture in alternative cancer therapies. There\u2019s a variety of unsupported rationales<\/a> behind the aspresso shots, including that the caffeine in coffee can absorb through the colon and stimulate the liver to clear toxins. Again, there\u2019s no proof of that or any of the other claims. But there are plenty of reports of harms, including two cases where frequent coffee enemas led to electrolyte imbalances that killed two patients<\/a>. Another case involved severe colon inflammation<\/a>. Elsewhere, reports have linked coffee enemas to burns, infections, sepsis, and rectal perforation.<\/p>\n

Other ways Goop recommends detoxing<\/h3>\n