{"id":44859,"date":"2017-12-24T09:22:58","date_gmt":"2017-12-24T09:22:58","guid":{"rendered":"http:\/\/www.bnreport.com\/washpo-mall-santas-turn-to-video-chat-as-more-americans-shop-online-2\/"},"modified":"2017-12-24T09:22:58","modified_gmt":"2017-12-24T09:22:58","slug":"washpo-mall-santas-turn-to-video-chat-as-more-americans-shop-online-2","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/washpo-mall-santas-turn-to-video-chat-as-more-americans-shop-online-2\/","title":{"rendered":"WashPo: Mall Santas Turn to Video Chat As More Americans Shop Online"},"content":{"rendered":"<figure>\n<p>JULIO CORTEZ\/AP<\/p>\n<\/figure>\n<p>by<a href=\"http:\/\/www.breitbart.com\/author\/lnolan\/\" rel=\"noreferrer\" target=\"_blank\">Lucas Nolan<\/a>22 Dec 2017<a href=\"http:\/\/www.breitbart.com\/tech\/2017\/12\/22\/mall-santas-turn-to-video-chat-as-more-consumers-shop-online\/#disqus_thread\" rel=\"noreferrer\" target=\"_blank\">0<\/a><\/p>\n<p><time datetime=\"2017-12-22T14:54:27Z\">22 Dec, 2017<\/time><time datetime=\"2017-12-22T14:54:27Z\">22 Dec, 2017<\/time><\/p>\n<h2>Santa Claus performers that famously appear in shopping malls across the country have taken to appearing via video chat services as more consumers shop online than in stores.<\/h2>\n<p>The <em>Washington Post<\/em><a href=\"https:\/\/www.washingtonpost.com\/business\/economy\/the-down-and-out-mall-santa-reinvents-himself-for-a-modern-age\/2017\/12\/20\/8bb01ec8-b511-11e7-be94-fabb0f1e9ffb_story.html?utm_term=.44fd4df6a47a\" rel=\"noreferrer\" target=\"_blank\">reports<\/a> that Santa Claus performers across the country have begun turning to the internet to offer their services as the number of people shopping online increases each year. Some shopping mall Santas have begun doing video chats with children that aren\u2019t able to make it to their local store to see Old Saint Nick. Ali Schultz, a mother interviewed by the <em>Washington Post <\/em>said, \u201cTo be honest, I feel kind of bad sometimes because we\u2019ve never taken them to the mall to see Santa Claus or the Easter Bunny,\u201d said Schultz. \u201cBut it\u2019s an all-around pain. I just can\u2019t bring myself to do it.\u201d<\/p>\n<p>Stephanie Cegielski, a spokeswoman for the International Council of Shopping Centers discussed how the role of Santa Claus has changed at the average shopping mall over the years, \u201cThe role of Santa, especially in the last five years, has really evolved. It\u2019s no longer enough to just have Santa sitting next to a Christmas tree in the middle of the mall.\u201d Ed Taylor, a Los Angeles-based Santa who has been working as Father Christmas during the holiday season for the past 15 years has begun taking part in video and voice chats with children eager to meet Santa Claus, \u201cPeople aren\u2019t shopping at the malls much anymore \u2014 they\u2019re shopping on devices. Now they\u2019re connecting with Santa on their devices, too.\u201d Talor also runs an online school for those training to be Santa.<\/p>\n<p>Taylor\u2019s home office has been decorated to look just like Santa\u2019s workshop, he then sits in front of a webcam and waits for his young clients to call in. Taylor charges a flat fee for video calls between $25 and $50 depending on how many children he\u2019ll be speaking with and how close to Christmas it is. Taylor makes the conversations with the children more believable by having their parents provide him with their interests, Christmas wishes and names. \u201cDemand for video calls is at an all-time high,\u201d Taylor said. \u201cThat part of the business was not nearly as popular 10 or 15 years ago when malls were in their heyday, but it\u2019s exploding now. It\u2019s one of those things that\u2019s shifting as lifestyles change.\u201d<\/p>\n<p>In-person visits from Taylor cost $250 for a half-hour and he has appeared at corporate events for Facebook and Pinterest and even been hired to attend private parties for Ellen DeGeneres, Jimmy Kimmel, and the Los Angeles Lakers. In recent times, apps for children to connect with Santa have appeared on mobile devices, some offer two way video calling while others such as the Video Santa app just play a pre-recorded message from Santa, \u201cWe\u2019ve called Santa six or seven times this month, and every time they\u2019re so, so excited,\u201d said Ali Schultz. \u201cWhy would I pay $20 for a photo at the mall when I can do this for free?\u201d<\/p>\n<p>Ed Taylor now has more than 1,900 students in his online Santa Claus schoolcalled the <a href=\"http:\/\/the-santa-claus-conservatory.com\/\" rel=\"noreferrer\" target=\"_blank\">Santa Claus Conservatory<\/a>. Taylor has now started adding courses focusing on social media, storytelling and even sign language, \u201cA lot of it is professional development type stuff for Santa,\u201d said Taylor. \u201cHow do you market yourself? What can you do on Facebook and Instagram to get more bookings? How do you make a website?\u201d Taylor noted, \u201cDemand is at an all-time high. Santa\u2019s got to keep up with the times.\u201d<\/p>\n<p><strong>Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter <a href=\"http:\/\/twitter.com\/lucasnolan_\" rel=\"noreferrer\" target=\"_blank\">@LucasNolan_<\/a> or email him at <a href=\"http:\/\/www.breitbart.com\/\" rel=\"noreferrer\" target=\"_blank\">lnolan@breitbart.com<\/a>.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\/\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\" rel=\"noreferrer\" target=\"_blank\"><\/a><!--more--><\/p>\n<p><a href=\"http:\/\/www.breitbart.com\/tech\/2017\/12\/22\/mall-santas-turn-to-video-chat-as-more-consumers-shop-online\/\" rel=\"noreferrer\" target=\"_blank\"><\/a>Original Article<\/p>\n<p> [contf] [contfnew]         <img decoding=\"async\" src=\"http:\/\/www.breitbart.com\/t\/assets\/i\/BB-logo-highres.jpg\"\/> <\/p>\n<h5><a href=\"http:\/\/www.breitbart.com\/\" rel=\"noreferrer\" target=\"_blank\">Breitbart<\/a><\/h5>\n<p> [contfnewc] [contfnewc] <\/p>\n<p>The post <a href=\"http:\/\/newswirenow.co.uk\/2017\/12\/24\/washpo-mall-santas-turn-to-video-chat-as-more-americans-shop-online\/\" rel=\"noreferrer\" target=\"_blank\">WashPo: Mall Santas Turn to Video Chat As More Americans Shop Online<\/a> appeared first on <a href=\"http:\/\/newswirenow.co.uk\/\" rel=\"noreferrer\" target=\"_blank\">News Wire Now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JULIO CORTEZ\/AP<\/p>\n<p>byLucas Nolan22 Dec 20170<\/p>\n<p>22 Dec, 201722 D..<\/p>\n","protected":false},"author":1,"featured_media":44860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-44859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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