{"id":40606,"date":"2017-12-18T15:42:35","date_gmt":"2017-12-18T15:42:35","guid":{"rendered":"http:\/\/www.bnreport.com\/battle-of-the-sex-apps-cheating-website-ashley-madison-threatens-to-sue-tinder-for-one-night-stands-service-casualx\/"},"modified":"2017-12-18T15:42:35","modified_gmt":"2017-12-18T15:42:35","slug":"battle-of-the-sex-apps-cheating-website-ashley-madison-threatens-to-sue-tinder-for-one-night-stands-service-casualx","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/battle-of-the-sex-apps-cheating-website-ashley-madison-threatens-to-sue-tinder-for-one-night-stands-service-casualx\/","title":{"rendered":"Battle of the sex apps: Cheating website Ashley Madison threatens to sue \u2018Tinder for one night stands\u2019 service CasualX"},"content":{"rendered":"

\"jasper<\/a><\/p>\n

\"Cheating
Here are pictures used by the two sex apps (Picture: Metro.co.uk)<\/figcaption><\/figure>\n

The infidelity app Ashley Madison has threatened to sue a rival sex app after accusing it of copying its trademarks.<\/p>\n

Ruby Life, the firm which owns Ashley Madison, has ordered a hook-up app called CasualX to immediately change its branding and slogan or face legal action.<\/p>\n

The cheating website is concerned that CasualX, which markets itself as \u2018the Tinder for casual sex\u2019, advertises its services with the words \u2018Life is boring. Desire a fling?\u2019<\/p>\n

Ashley Madison feels this is too similar to its own slogan: \u2018Life is short. Have an affair.\u2019<\/p>\n

It also called on CasualX to stop using a picture showing a masked woman pressing a finger to her lips, which is allegedly similar to an image used by Ruby Life.<\/p>\n

\"Cheating
This image is taken from one of Ashley Madison\u2019s sister sites (Image: Ashley Madison)<\/figcaption><\/figure>\n

Ashley Madison is dedicated to helping married people have affairs, while CasualX is just interested in helping anyone enjoy a spot of no-strings-attached sex.<\/p>\n

Metro.co.uk has obtained a letter sent by a lawyer for the infidelity service<\/p>\n

Describing the images, it said: \u2018The main\/memorable elements that will be remembered by any consumer would be flowing hair, a finger raised to the lips and the mask.\u2019<\/p>\n

It then went on to discuss the slogans used by both firms.<\/p>\n

\u2018The only two differences in the slogans are the presence of the words \u2018boring\u2019 versus \u2018short\u2019 and \u2018desire\u2019 versus \u2018have\u2019. In fact, even I, being a trademark lawyer, made a mistake of replacing \u2018fling\u2019 with \u2018affair\u2019.\u2019<\/p>\n

\"Cheating
A grab from the Casual X website (Picture: Casual X)<\/figcaption><\/figure>\n

CasualX\u2019s Jeffery Zhang said the demands were \u2018unreasonable\u2019 and said: \u2018Our image and their trademark are quite different .<\/p>\n

\u2018Their trademark doesn\u2019t have a mask, while our image has a mask. Also, the woman on their trademark picture wears a wedding ring, which indicates that their service is for married people. The woman on our trademark doesn\u2019t wear a wedding ring.<\/p>\n

\u2018People can easily distinguish \u2018Life is short, have an affair\u2019 from \u2018Life is boring, have a fling\u2019.<\/p>\n

He said the small firm could not match the legal firepower of Ashley Madison and said that rebranding would hamper their efforts to win new customers.<\/p>\n

Whilst the slogan \u2018took inspiration\u2019 from the infidelity website\u2019s own words, Zhang told us he didn\u2019t think it infringed copyright.<\/p>\n

\u2018We need to spend a lot of efforts and time to reshape the branding awareness because the image has been featured on some big media sites and has been seen by many people,\u2019 he added.<\/p>\n

\u2018Also, our app was once featured by Apple in their trending list. If we change the image, we will have to create a new branding image for our potential customers.\u2019<\/p>\n

\"Cheating
Ashley Madison is world famous and allows people to cheat on their partner<\/figcaption><\/figure>\n

A spokesman for Ashley Madison said: \u2018As the premier married dating site, AshleyMadison.com is known around the world, with trade and copy marks holding significant value.<\/p>\n

\u2018The company you mention is using our trademarks and we have kindly asked that they refrain from doing so.\u2019<\/p>\n

In 2015, Ashley Madison was hit by a hack which exposed the secrets of up to 35 million love rats. <\/a><\/p>\n

<\/a><\/p>\n

<\/a><\/strong> <\/a><\/p>\n

<\/a>Original Article<\/p>\n

[contf] [contfnew] <\/p>\n

METRO<\/a><\/h5>\n

[contfnewc] [contfnewc] <\/p>\n

The post Battle of the sex apps: Cheating website Ashley Madison threatens to sue \u2018Tinder for one night stands\u2019 service CasualX<\/a> appeared first on News Wire Now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are pictures used by the two sex apps (Picture: Metro.c..<\/p>\n","protected":false},"author":1,"featured_media":40607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-40606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"\nBattle of the sex apps: Cheating website Ashley Madison threatens to sue \u2018Tinder for one night stands\u2019 service CasualX - Business News Report<\/title>\n<meta name=\"description\" content=\"Here are pictures used by the two sex apps (Picture: Metro.c..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bnreport.com\/en\/battle-of-the-sex-apps-cheating-website-ashley-madison-threatens-to-sue-tinder-for-one-night-stands-service-casualx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battle of the sex apps: Cheating website Ashley Madison threatens to sue \u2018Tinder for one night stands\u2019 service CasualX - 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