{"id":33055,"date":"2017-12-12T05:44:03","date_gmt":"2017-12-12T05:44:03","guid":{"rendered":"http:\/\/www.bnreport.com\/apple-snaps-up-song-recognition-app-shazam\/"},"modified":"2017-12-12T05:44:03","modified_gmt":"2017-12-12T05:44:03","slug":"apple-snaps-up-song-recognition-app-shazam","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/apple-snaps-up-song-recognition-app-shazam\/","title":{"rendered":"Apple snaps up song recognition app Shazam"},"content":{"rendered":"<p>Apple has confirmed it is snapping up UK-based song recognition app Shazam as it squares up to rival Spotify in the music streaming market.<\/p>\n<p>The tech giant did not disclose the size of the deal, though early reports of the acquisition last week estimated the price tag at $400m (\u00a3299m).<\/p>\n<p>Shazam lets users identify songs by pointing a smartphone or tablet at speakers playing music.<\/p>\n<p>It is already used by Apple&#039;s Siri service to help users identify the music playing on their iPhones.<\/p>\n<p>Apple said Shazam would be a &quot;natural fit&quot; with its Apple Music streaming service and would help users discover new songs.<\/p>\n<p>The service has 27 million users and competes with Spotify, which has 60 million.<\/p>\n<p>Digital services are increasingly important to Apple as iPhone sales slow.<\/p>\n<p>The latest deal is its biggest acquisition in the music industry since paying $3bn (\u00a32.25bn) for Beats Electronics&#039; line of headphones and music service in 2014.<\/p>\n<p>Shazam was founded in 2002 and made one of the first apps for the iPhone.<\/p>\n<p>It has about 250 employees at its London headquarters and seven other offices in the US, Australia and Germany.<!--more--><\/p>\n<p>Apple said Shazam&#039;s team would be joining it.<\/p>\n<p>Tom Neumayr, spokesman for Apple, said Shazam &quot;is used by hundreds of millions of people around the world, across multiple platforms&quot;.<\/p>\n<h3>More from Business<\/h3>\n<p>He added: &quot;We have exciting plans in store, and we look forward to combining with Shazam upon approval of today&#039;s agreement.&quot;<\/p>\n<p>The reported $400m price for Shazam falls short of a recent $1bn valuation for the privately-held company.<\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\/\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/p>\n<p><a href=\"http:\/\/news.sky.com\/story\/apple-snaps-up-song-recognition-app-shazam-11167200\" rel=\"noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n<p> [contf] [contfnew]         <img decoding=\"async\" src=\"http:\/\/policyinpractice.co.uk\/wp-content\/uploads\/2014\/01\/sky-news-logo.png\"\/> <\/p>\n<h5><a href=\"http:\/\/news.sky.com\/\" rel=\"noreferrer\" target=\"_blank\">Sky News<\/a><\/h5>\n<p> [contfnewc] [contfnewc] <\/p>\n<p>The post <a href=\"http:\/\/newswirenow.co.uk\/2017\/12\/12\/apple-snaps-up-song-recognition-app-shazam\/\" rel=\"noreferrer\" target=\"_blank\">Apple snaps up song recognition app Shazam<\/a> appeared first on <a href=\"http:\/\/newswirenow.co.uk\/\" rel=\"noreferrer\" target=\"_blank\">News Wire Now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has confirmed it is snapping up UK-based song recognit..<\/p>\n","protected":false},"author":1,"featured_media":33056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-33055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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