{"id":28661,"date":"2017-12-08T14:52:15","date_gmt":"2017-12-08T14:52:15","guid":{"rendered":"http:\/\/www.bnreport.com\/this-in-video-advertising-firm-is-all-set-for-a-62m-float\/"},"modified":"2017-12-08T14:52:18","modified_gmt":"2017-12-08T14:52:18","slug":"this-in-video-advertising-firm-is-all-set-for-a-62m-float","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/this-in-video-advertising-firm-is-all-set-for-a-62m-float\/","title":{"rendered":"This in-video advertising firm is all set for a \u00a362m float"},"content":{"rendered":"<p>A company which brings a whole new meaning to product placement is to float on London&#039;s junior market, giving it a value of more than \u00a360m.<\/p>\n<p>Advertising company Mirriad uses 3D technology to superimpose advertising into film and TV, a method known as &quot;native in-video advertising&quot;. This means, for example, that posters in the background of scenes could show advertising, as in the How I Met Your Mother frame below.<\/p>\n<p>The company is currently in the portfolio of London-listed <a href=\"http:\/\/www.cityam.com\/company\/ip-group\" rel=\"noreferrer\" target=\"_blank\">IP Group<\/a>. It has now successfully priced an IPO and applied for admission to Aim.<\/p>\n<p>The group has raised \u00a326.2m through a conditional placing, with shares at 62p each.<\/p>\n<p>This will equate to a market capitalisation of \u00a363.2m on admission, which is currently set for 19 December.<\/p>\n<p>&quot;This is an important milestone for the Group,&quot; said chief executive Mark Popkiewicz. &quot;Our proprietary technology, blue-chip customer relationships and operational momentum ensures we are ideally-placed to grow rapidly and drive returns for all stakeholders.&quot;<\/p>\n<p>The group says its technology has growth potential because viewers increasingly skip or block adverts. It allows advertisers to insert a message into the storyline of the media, so that it reaches the so-called &quot;skip generation&quot;.<\/p>\n<p><strong>Read more<\/strong>: <a href=\"http:\/\/www.cityam.com\/276187\/integral-ad-science-md-nick-morley-predicts-end-beginning\" rel=\"noreferrer\" target=\"_blank\">Nick Morley predicts the end of the beginning for digital advertising<\/a><\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\/\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\" rel=\"noreferrer\" target=\"_blank\"><\/a><\/p>\n<p><a href=\"http:\/\/www.cityam.com\/277180\/mirriad-native-video-advertising-confirms-price-gbp62m\" rel=\"noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n<p>[contf]<br \/>\n[contfnew]<br \/>\n        <img decoding=\"async\" src=\"http:\/\/www.bnreport.com\/wp-content\/uploads\/2017\/12\/latestcb20150503233945-42.jpg\"\/><\/p>\n<h5><a href=\"http:\/\/www.cityam.com\/\" rel=\"noreferrer\" target=\"_blank\">CityAM<\/a><\/h5>\n<p>[contfnewc]<br \/>\n[contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company which brings a whole new meaning to product placem..<\/p>\n","protected":false},"author":1,"featured_media":28662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"class_list":["post-28661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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