{"id":248850,"date":"2023-09-07T13:00:10","date_gmt":"2023-09-07T13:00:10","guid":{"rendered":"https:\/\/www.bnreport.com\/?p=248850"},"modified":"2023-09-07T08:47:05","modified_gmt":"2023-09-07T08:47:05","slug":"nestle-acquires-brazilian-premium-chocolate-maker","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/nestle-acquires-brazilian-premium-chocolate-maker\/","title":{"rendered":"Nestle Acquires Brazilian Premium Chocolate Maker"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.bnreport.com\/en\/\"><strong>BNR<\/strong> <\/a>&#8211; Food giant Nestle has announced its acquisition of a majority stake in <a href=\"https:\/\/grupocrm.gupy.io\/\">Grupo CRM<\/a>, a Brazilian chocolate maker.<\/p>\n<p style=\"text-align: justify;\">This recent investment marks Nestle\u2019s dedication to expanding its presence in the premium chocolate industry.<\/p>\n<p style=\"text-align: justify;\">Grupo CRM, renowned for its brands Kopenhagen and Brasil Cacau, employs a direct-to-consumer business model.<\/p>\n<p style=\"text-align: justify;\">Additionally, the company has more than 1,000 chocolate boutiques and a thriving online business.<\/p>\n<p style=\"text-align: justify;\">Nestle resorted to buying the majority stake from Advent International, which is a private equity company. Although specific financial details of the deal have not been revealed, it is projected to be finalised in 2024.<\/p>\n<p style=\"text-align: justify;\">Reports from Brazilian publications shed light on the potential financial scale of the agreement.<\/p>\n<h1 style=\"text-align: left;\"><strong>Expansion Bolstered by Investment<\/strong><\/h1>\n<p style=\"text-align: justify;\">Website Brazil Journal suggested Nestle\u2019s investment would total nearly 3 billion reais (\u20ac562 million). However, the local newspaper Valor Economico estimated the figure at 4.5 billion reais (\u20ac843 million).<\/p>\n<p style=\"text-align: justify;\">Renata Moraes Vichi, a seasoned executive with 25 years of dedicated service to Grupo CRM, will retain her role as CEO and maintain a minority stake in the company.<\/p>\n<p style=\"text-align: justify;\">Indeed, Grupo CRM, currently exclusively operating within Brazil, has seen significant growth under her leadership.<\/p>\n<h2 style=\"text-align: left;\"><strong>Nestle Strategic Moves in Brazilian Market<\/strong><\/h2>\n<p style=\"text-align: justify;\">Nestle\u2019s interest in Grupo CRM aligns with its plans to strengthen its position in the premium chocolate market. Within this niche, Kopenhagen brand chocolate bars are retailed at 29.90 Rials (\u20ac5.6), while a chocolate box gets 130 rials.<\/p>\n<p style=\"text-align: justify;\">Laurent Freixe, Nestle\u2019s CEO for Latin America, expressed the significance of this acquisition.<\/p>\n<p style=\"text-align: justify;\">\u201cThis acquisition further broadens and strengthens our confectionery presence in Brazil,\u201d he stated.<\/p>\n<p style=\"text-align: justify;\">Freixe also affirmed that it enables Nestle to enter the high-end market. He further added that Kopenhagen and Brasil Cacau offer premium chocolates that are highly appreciated by Brazilian consumers.<\/p>\n<p style=\"text-align: justify;\">This move follows Nestle\u2019s recent approval by Brazilian competition regulator Cade for its acquisition of Chocolates Garoto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BNR &#8211; Food giant Nestle has announced its acquisition of a majority stake in Grupo CRM, a Brazilian chocolate maker. This recent investment marks Nestle\u2019s dedication to expanding its presence in the premium chocolate industry. Grupo CRM, renowned for its brands Kopenhagen and Brasil Cacau, employs a direct-to-consumer business model. Additionally, the company has more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":248851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[12510,453,12511,12509],"class_list":["post-248850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-brazil-2","tag-featured-ar","tag-grupo-crm-2","tag-nestle-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestle Acquires Brazilian Premium Chocolate Maker - Business News Report<\/title>\n<meta name=\"description\" content=\"BNR - Food giant Nestle has announced its acquisition of a majority stake in Grupo CRM, a Brazilian chocolate maker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bnreport.com\/en\/nestle-acquires-brazilian-premium-chocolate-maker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestle Acquires Brazilian Premium Chocolate Maker - 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