{"id":23475,"date":"2017-12-01T15:52:19","date_gmt":"2017-12-01T15:52:19","guid":{"rendered":"http:\/\/www.bnreport.com\/apple-wants-your-help-to-create-an-aids-free-generation-heres-how-to-get-involved-in-its-world-aids-day-fundraising-effort\/"},"modified":"2017-12-01T15:52:19","modified_gmt":"2017-12-01T15:52:19","slug":"apple-wants-your-help-to-create-an-aids-free-generation-heres-how-to-get-involved-in-its-world-aids-day-fundraising-effort","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/apple-wants-your-help-to-create-an-aids-free-generation-heres-how-to-get-involved-in-its-world-aids-day-fundraising-effort\/","title":{"rendered":"Apple wants your help to create an \u2018AIDS-free generation\u2019 \u2013 here\u2019s how to get involved in its World Aids Day fundraising effort"},"content":{"rendered":"

\"Default<\/a><\/p>\n

\"Apple
Apple has turned the App Store red for World AIDS Day (Picture: Apple)<\/figcaption><\/figure>\n

Apple has donated more than \u00a322 million to the fight against AIDS in 2017 during a record-breaking year of fundraising, it has been revealed.<\/p>\n

Today is World Aids Day, with this year\u2019s campaign promoting \u2018the right to health\u2019 <\/a>and calling for lifesaving medicine to be made available to all 37 million people living with AIDS across the planet by 2030.<\/p>\n

Apple has teamed up with the charity (RED) to release 20 new products ranging from iPhone cases to Apple Watch straps, which you can see here.<\/a><\/p>\n

The tech giant\u2019s products are all coloured red in tribute to the charity and Apple will donate a portion of the proceeds from every sale to its Global Fund.<\/p>\n

More than 400 Apple Stores around the world have been lit up in red to mark World AIDS Day.<\/p>\n

\"Apple
This graphic shows how many days worth of medicine has been paid for by Apple and (RED) (Picture: Apple)<\/figcaption><\/figure>\n

Apple will also donate $1 to (RED) for every Apple Pay transaction made at a retail location, online, through the Apple Store App or within an app.<\/p>\n

\u2018Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation,\u201d said Lisa Jackson, Apple\u2019s vice president of Environment, Policy and Social Initiatives.<\/p>\n

\u2018By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we\u2019re already seeing a significant impact in areas where help is needed most. We\u2019re committed to continuing the fight and empowering future generations through these vital efforts.\u2019<\/p>\n

Apple has spent more than a decade contributing to the fight against AIDS, raising a total of $30 million this year alone and contributing a massive $160 million (\u00a3119 million) over 11 years.<\/p>\n

This year was the tech behemoth\u2019s most successful fundraising year to date, with the cash raised equating to 144 million days worth of ARV medication which prevents the transmission of HIV from mothers to their unborn babies.<\/p>\n

\"Apple
(RED) Ambassador Constance Mudenda and her daughter Lubona, who was born HIV-free in 2012 (Picture: Apple)<\/figcaption><\/figure>\n

\u2018Apple\u2019s commitment to the AIDS fight is unparalleled. It\u2019s not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it\u2019s their ability to bring heat, awareness, energy and eyeballs to keep this issue front and centre,\u201d said Deb Dugan, CEO of (RED).<\/p>\n

\u2018Its unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease.\u2019<\/p>\n

The Gaming developer King has also released limited edition bundles of Candy Crush Saga, Candy Crush Jelly Saga and Candy Crush Soda Saga, with all proceeds from in-app purchases going to the Global Fund.<\/p>\n

<\/a><\/strong> <\/a><\/p>\n

Original Article<\/a><\/p>\n

[contf] [contfnew] <\/p>\n

METRO<\/a><\/h5>\n

[contfnewc] [contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"

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