{"id":143368,"date":"2020-04-16T16:20:28","date_gmt":"2020-04-16T16:20:28","guid":{"rendered":"https:\/\/www.bnreport.com\/europes-controversial-copyright-reform-turns-1-amid-ongoing-tensions\/"},"modified":"2020-04-16T16:20:28","modified_gmt":"2020-04-16T16:20:28","slug":"europes-controversial-copyright-reform-turns-1-amid-ongoing-tensions","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/europes-controversial-copyright-reform-turns-1-amid-ongoing-tensions\/","title":{"rendered":"Europes controversial copyright reform turns 1 amid ongoing tensions"},"content":{"rendered":"<p>One year after the EU <a href=\"https:\/\/pro.politico.eu\/news\/99944\" rel=\"noreferrer noopener\" target=\"_blank\">passed<\/a> a controversial overhaul of online copyright rules, only one country \u2014 France \u2014 has implemented the changes and big platforms are locked in battle with right holders over how much they should be paying for content.<\/p>\n<p>Battered by the coronavirus lockdown across much of Europe and the United States, creative industries and press publishers are struggling to keep afloat, looking at the copyright reform as one of the ways to recover financially in the longer term.<\/p>\n<p>While much of Europe has yet to transpose the EU rules, <a href=\"https:\/\/pro.politico.eu\/news\/117539\" rel=\"noreferrer noopener\" target=\"_blank\">a recent decision<\/a> from Frances competition authority proved the legislation does have teeth, as Google was ordered to negotiate \u201cin good faith\u201d with French publishers and news services over licensing fees for press content.<\/p>\n<p>For Andrus Ansip, the former European Commission vice president for digital, who was in charge of the reform in the last mandate, the fact that parties in the all-out lobbying battle are now on speaking terms is a sign of progress.<\/p>\n<p>\u201cThe neighboring right for press publishers and the value gap [between revenues made by platforms and money paid to rights holders] are still controversial, but parties who were not able to communicate before the copyright agreement was reached are now talking to each other,\u201d said Ansip, whos now an MEP for the Renew Europe group.<\/p>\n<p>\u201cBut there are still tensions,\u201d he conceded.<\/p>\n<p>The two-and-a-half year battle pitted tech giants such as Google and digital rights activists against music labels, press publishers and the audiovisual industry over how money is generated from online content and how to preserve fundamental rights on the internet.<\/p>\n<p>Under the copyright reform, tech companies such as Googles YouTube have to negotiate licensing agreements with record companies and collecting societies to publish their content. They also face new obligations to monitor their sites and remove copyright-infringing content.<\/p>\n<p>The reform also grants press publishers a neighboring right, meaning they can seek remuneration when their content is displayed on platforms such as Google News. (Axel Springer, POLITICO Europes co-owner, is an active participant in the debate.)<\/p>\n<p>One year after the rules were set in stone, an unexpected pandemic has hit the creative industries badly, <a href=\"https:\/\/www.vut.de\/presse\/pressemitteilungen\/artikel\/details\/vut-und-bvmi-fordern-beruecksichtigung-der-musikbranche-bei-zusaetzlichem-corona-hilfsprogramm-fuer-den\/\" rel=\"noreferrer noopener\" target=\"_blank\">prompting calls<\/a> in countries such as Germany for a swift implementation of the reform as part of the long-term solution to help the music industry.<!--more--><\/p>\n<p>\u201cIf governments work on the principle that we will have to re-start the economy \u2014 and that culture is part of it \u2014 then [implementing] the copyright directive makes a lot of sense,\u201d said V\u00e9ronique Desbrosses, the general manager of Gesac, a lobby group representing collecting society in Brussels.<\/p>\n<h3>French laboratory<\/h3>\n<p>A year after the directive was adopted in Brussels, France is the only European country to have partially transposed it.<\/p>\n<p>A lack of harmonization in the implementation within the bloc, because of the very nature of a directive, is not \u201chelpful,\u201d said Axel Voss, the German MEP from the European Peoples Party who was in charge of the negotiations for the European Parliament.<\/p>\n<p>\u201cWhat is helpful however is that France is fighting with big companies, including Google, to make the reform beneficial for rights holders,\u201d he added.<\/p>\n<p>France has indeed become a testing ground for the reform.<\/p>\n<p>In October last year, Paris adopted a neighboring right for press publishers (the so-called Article 15), but Google decided to change the way press material appeared online instead of entering into licensing agreements.<\/p>\n<p>In early April, Frances competition authority <a href=\"https:\/\/pro.politico.eu\/news\/117539\" rel=\"noreferrer noopener\" target=\"_blank\">ordered<\/a> the U.S. tech giant to engage in talks with the press industry, which should result in a \u201cremuneration\u201d scheme for the publishers \u2014 welcome relief for an industry hit hard by plummeting ad spendings amid the coronavirus crisis.<\/p>\n<p>\u201cThis decision will set a standard for other European countries,\u201d said Eleonora Rosati, an associate professor in intellectual property law at the Stockholm University.<\/p>\n<p>Richard Gingras, Googles vice president for news said that \u201csince the European copyright law came into force in France last year, we have been engaging with publishers to increase our support and investment in news.\u201d The company added it would comply with the competition authoritys decision \u201cwhile we review it and continue those negotiations.\u201d In the meantime, leading French media Le Monde <a href=\"https:\/\/www.cbnews.fr\/medias\/image-monde-veut-booster-ses-abonnements-avec-google-49290\" rel=\"noreferrer noopener\" target=\"_blank\">has signed<\/a> a partnership with the U.S. tech giant to boost subscriptions online.<\/p>\n<p>Landmark cases are also expected in Germany, but prompted by one of the reforms staunchest opponents.<\/p>\n<p>Julia Reda, the former German MEP who negotiated the reform on behalf of the Greens group, announced earlier this week that she <a href=\"https:\/\/pro.politico.eu\/news\/117656\" rel=\"noreferrer noopener\" target=\"_blank\">is working<\/a> on a project within the German civil rights NGO Gesellschaft f\u00fcr Freiheitsrechte that will bring lawsuits and support people in copyright court cases where fundamental rights are at stake.<\/p>\n<p>\u201cWere already preparing lawsuits for when [the reform] is adopted [in Germany],\u201d she said.<\/p>\n<h3>The coronavirus effect<\/h3>\n<p>The copyright reform is also not immune to the coronavirus effect, which has reshuffled the governments priorities and pushed everything not related to crisis-management down the list.<\/p>\n<p>\u201cIt will take some time for the directive to be implemented in all member states. Because of the coronavirus crisis, I think not so many people are thinking about copyright,\u201d Ansip said.<\/p>\n<p>In Brussels, a so-called stakeholder dialogue organized by the Commission between tech platforms, right holders and NGOs to discuss implementation was postponed sine die. In Luxembourg, <a href=\"https:\/\/pro.politico.eu\/news\/copyright-fight-cjeu-rightholders-google-youtube\" rel=\"noreferrer noopener\" target=\"_blank\">an opinion<\/a> in the Court of Justice of the EU about YouTubes legal responsibility for copyright infringement was also pushed back.<\/p>\n<p>Polands legal ch<a href=\"https:\/\/www.politico.eu\/article\/europes-controversial-copyright-reform-turns-one-amid-ongoing-tensions\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS_Syndication\" rel=\"noreferrer noopener\" target=\"_blank\">Read More \u2013 Source<\/a><\/p>\n<p>[contf] [contfnew]         <img decoding=\"async\" src=\"https:\/\/snap.md\/wp-content\/uploads\/2018\/03\/politico-logo.jpg\"\/><\/p>\n<h5><a href=\"https:\/\/www.politico.eu\/\" rel=\"noreferrer noopener\" target=\"_blank\">politico<\/a><\/h5>\n<p>[contfnewc] [contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year after the EU passed a controversial overhaul of onl..<\/p>\n","protected":false},"author":1,"featured_media":143369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-143368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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