{"id":140636,"date":"2019-12-16T07:00:11","date_gmt":"2019-12-16T07:00:11","guid":{"rendered":"https:\/\/www.bnreport.com\/everything-you-need-to-know-about-the-uks-digital-election-6\/"},"modified":"2019-12-16T07:00:11","modified_gmt":"2019-12-16T07:00:11","slug":"everything-you-need-to-know-about-the-uks-digital-election-6","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/","title":{"rendered":"Everything you need to know about the UKs digital election"},"content":{"rendered":"

LONDON \u2014 With days to go before the U.K. heads to the polls on December 12, all the traditional political parties \u2014 and lots of third-party groups \u2014 are doing all they can to woo would-be voters online.<\/p>\n

Digital attack ads against their opponents. Spreading potential misleading facts<\/a> on social media. Even slightly cringeworthy parody videos<\/a> of \u201cLove Actually.\u201d<\/p>\n

So far, partisan groups have spent more than \u00a32 million on digital campaigning ahead of Thursdays vote, a figure that will likely exceed what was spent the last time the U.K. went to the polls in 2017.<\/p>\n

After holding back somewhat in the first few weeks of the campaign, the Conservatives are now turning everything up to 11 with a major outlay on Facebook political ads in a rerun of the Leave campaign strategy ahead of the Brexit referendum in 2016.<\/p>\n

In response, non-affiliated actors (though often with ties to some of the political parties, notably Labour) are also spending big in the final days to counter some of the Conservatives messaging. Much of that focuses on either anti-Brexit ads or calls for people to vote tactically to keep Boris Johnson out of No. 10 Downing Street.<\/p>\n

Heres what you need to know:<\/p>\n

What are these ads and who are they targeting?<\/strong><\/h3>\n

Roughly 80 percent of online politicking is done on Facebook (and the companys other services like Instagram and Messenger). The company allows political groups to use its massive dataset of users to pinpoint messages \u2014 based on gender, demographics, socio-economic factors, or all of the above \u2014 to groups of people across the country.<\/p>\n

Thats particularly true in close-run races where political parties have tailored ads around specific local issues like the closing of a police station or investment in a nearby hospital.<\/p>\n

How is this different from leaflet campaigns?<\/h3>\n

Its definitely true that social media advertising isnt much different from the decades-old practice that saw local parties mine the U.K.s electoral register of voters to send pamphlets through peoples letterboxes.<\/p>\n

What is different is the scale, and in particular the cost of reaching that scale. With a few hundred pounds, anyone can create and distribute partisan messages to different voters across a single constituency \u2014 or across the whole country \u2014 with a speed and accuracy that makes old-school leaflets look like theyre from the dark ages.<\/p>\n

UK NATIONAL PARLIAMENT ELECTION POLL OF POLLS<\/h3>\n

All <\/a> 2 Years <\/a> 1 Year <\/a> 6 Months <\/a> Kalman Smooth<\/a> Kalman<\/a> <\/p>\n

For more polling data from across Europe visit <\/em>POLITICO<\/a> Poll of Polls<\/a>.<\/em><\/p>\n

What types of messages are the political parties promoting online?<\/h3>\n

Its much the same as offline politicking. The Conservatives have focused primarily on their pro-Brexit stance, with attacks on Jeremy Corbyn, the Labour leader. Interestingly, theyve struck a more update upbeat note on Johnsons own Facebook page where the messages are both more positive and aimed at younger voters.<\/p>\n

By contrast, Labour is talking about anything other than Brexit. Initially, the priority was to attack the Conservatives and their record in government. But in recent weeks, the tone has shifted to the partys own priorities, like its planned investment in the National Health Service.<\/p>\n

For their part, the Liberal Democrats went at full pelt with their promise to scrap Brexit. But when that message didRead More \u2013 Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON \u2014 With days to go before the U.K. heads to the polls ..<\/p>\n","protected":false},"author":1,"featured_media":140638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-140636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"\nEverything you need to know about the UKs digital election - Business News Report<\/title>\n<meta name=\"description\" content=\"LONDON \u2014 With days to go before the U.K. heads to the polls ..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know about the UKs digital election - Business News Report\" \/>\n<meta property=\"og:description\" content=\"LONDON \u2014 With days to go before the U.K. heads to the polls ..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/\" \/>\n<meta property=\"og:site_name\" content=\"Business News Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T07:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bnreport.com\/wp-content\/uploads\/2019\/12\/GettyImages-1193172531-scaled-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"infopal11\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BNReport\" \/>\n<meta name=\"twitter:site\" content=\"@BNReport\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"infopal11\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/\"},\"author\":{\"name\":\"infopal11\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/person\\\/19d1c5a2dd7f60584a09de4a7805d68f\"},\"headline\":\"Everything you need to know about the UKs digital election\",\"datePublished\":\"2019-12-16T07:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/\"},\"wordCount\":542,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/GettyImages-1193172531-scaled-3.jpg\",\"articleSection\":[\"Tech\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/\",\"name\":\"Everything you need to know about the UKs digital election - Business News Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/GettyImages-1193172531-scaled-3.jpg\",\"datePublished\":\"2019-12-16T07:00:11+00:00\",\"description\":\"LONDON \u2014 With days to go before the U.K. heads to the polls ..\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/GettyImages-1193172531-scaled-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/GettyImages-1193172531-scaled-3.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/everything-you-need-to-know-about-the-uks-digital-election-6\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything you need to know about the UKs digital election\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\",\"name\":\"Business News Report\",\"description\":\"Latest News on the World of Politics & Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\",\"name\":\"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/LOGO2.png\",\"contentUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/LOGO2.png\",\"width\":200,\"height\":50,\"caption\":\"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Business-NewsReport-328225811095934\\\/\",\"https:\\\/\\\/x.com\\\/BNReport\",\"https:\\\/\\\/www.instagram.com\\\/business.newsreport\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/person\\\/19d1c5a2dd7f60584a09de4a7805d68f\",\"name\":\"infopal11\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/author\\\/infopal11\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything you need to know about the UKs digital election - Business News Report","description":"LONDON \u2014 With days to go before the U.K. heads to the polls ..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/","og_locale":"en_US","og_type":"article","og_title":"Everything you need to know about the UKs digital election - Business News Report","og_description":"LONDON \u2014 With days to go before the U.K. heads to the polls ..","og_url":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/","og_site_name":"Business News Report","article_publisher":"https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/","article_published_time":"2019-12-16T07:00:11+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2019\/12\/GettyImages-1193172531-scaled-3.jpg","type":"image\/jpeg"}],"author":"infopal11","twitter_card":"summary_large_image","twitter_creator":"@BNReport","twitter_site":"@BNReport","twitter_misc":{"Written by":"infopal11","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#article","isPartOf":{"@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/"},"author":{"name":"infopal11","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/person\/19d1c5a2dd7f60584a09de4a7805d68f"},"headline":"Everything you need to know about the UKs digital election","datePublished":"2019-12-16T07:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/"},"wordCount":542,"publisher":{"@id":"https:\/\/www.bnreport.com\/en\/#organization"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2019\/12\/GettyImages-1193172531-scaled-3.jpg","articleSection":["Tech"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/","url":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/","name":"Everything you need to know about the UKs digital election - Business News Report","isPartOf":{"@id":"https:\/\/www.bnreport.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#primaryimage"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2019\/12\/GettyImages-1193172531-scaled-3.jpg","datePublished":"2019-12-16T07:00:11+00:00","description":"LONDON \u2014 With days to go before the U.K. heads to the polls ..","breadcrumb":{"@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#primaryimage","url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2019\/12\/GettyImages-1193172531-scaled-3.jpg","contentUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2019\/12\/GettyImages-1193172531-scaled-3.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.bnreport.com\/en\/everything-you-need-to-know-about-the-uks-digital-election-6\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/www.bnreport.com\/en\/"},{"@type":"ListItem","position":2,"name":"Everything you need to know about the UKs digital election"}]},{"@type":"WebSite","@id":"https:\/\/www.bnreport.com\/en\/#website","url":"https:\/\/www.bnreport.com\/en\/","name":"Business News Report","description":"Latest News on the World of Politics & Business","publisher":{"@id":"https:\/\/www.bnreport.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bnreport.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bnreport.com\/en\/#organization","name":"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a","url":"https:\/\/www.bnreport.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2020\/12\/LOGO2.png","contentUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2020\/12\/LOGO2.png","width":200,"height":50,"caption":"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/","https:\/\/x.com\/BNReport","https:\/\/www.instagram.com\/business.newsreport"]},{"@type":"Person","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/person\/19d1c5a2dd7f60584a09de4a7805d68f","name":"infopal11","url":"https:\/\/www.bnreport.com\/en\/author\/infopal11\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts\/140636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/comments?post=140636"}],"version-history":[{"count":0,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts\/140636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/media\/140638"}],"wp:attachment":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/media?parent=140636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/categories?post=140636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/tags?post=140636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}