{"id":133284,"date":"2019-10-02T00:10:25","date_gmt":"2019-10-02T00:10:25","guid":{"rendered":"https:\/\/www.bnreport.com\/top-eu-court-rules-websites-must-seek-explicit-consent-for-personal-data\/"},"modified":"2019-10-02T00:10:25","modified_gmt":"2019-10-02T00:10:25","slug":"top-eu-court-rules-websites-must-seek-explicit-consent-for-personal-data","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/top-eu-court-rules-websites-must-seek-explicit-consent-for-personal-data\/","title":{"rendered":"Top EU court rules websites must seek explicit consent for personal data"},"content":{"rendered":"

Europes highest court is not satisfied with a pre-ticked box.<\/p>\n

On Tuesday, judges at the Court of Justice of the European Union (CJEU) ruled that websites<\/a> must obtain explicit consent from users in order to collect their personal data.<\/p>\n

In their decision, the judges ruled it is not enough to flash a pre-ticked box in front of people to have them consent for their digital information to be collected. Instead, websites must ask users to actively opt in to sharing their data.<\/p>\n

The ruling from the Luxembourg-based court dealt a blow to search engines, social media platforms and other websites that rely heavily on such boxes to obtain consent with minimal input from people across the 28-country bloc.<\/p>\n

The ruling, which will apply across the European Union, originated in Germany where a group of consumer organizations filed a lawsuit against Planet 49, a local website that hosted an online lottery.<\/p>\n<\/blockquote>\n

By prompting users to make a proactive choice, the ruling may lead people to deny consent and potentially deprive websites of personal data that is now the lifeblood of the digital economy.<\/p>\n

The ruling is the latest from Europes highest court that aims to rein in tech companies activities. On Thursday, the same judges will rule if Facebook should be held responsible<\/a> for removing defamatory content from its global platform or merely from the country where the complaint was filed.<\/p>\n

The ruling also marks a victory for privacy campaigners who have pushed back against the use of so-called cookies, or technology that allows firms to collect information on peoples digital activities.<\/p>\n

Case born in Germany<\/h3>\n

The ruling, which will apply across the European Union, originated in Germany where a group of consumer organizations filed a lawsuit against Planet 49, a local website that hosted an online lottery.<\/p>\n

To participate in the sweepstake, users needed to check two boxes, one of which had been pre-checked to allow the use of cookies. To revoke consent, the user needed to actively uncheck the box.<\/p>\n

<\/p>\n

The ePrivacy Regulation has been stuck in negotiations between national interests at the Council of the European Union | Alexander Nemenov\/AFP via Getty Images<\/p>\n

That was incompatible with Europes tough privacy standards, the German consumer advocates argued.<\/p>\n

On Tuesday, the CJEU sided with them, fueling a debate over how much say people should have over how their data is collected, and exactly how consent should be granted.<\/p>\n

\u201cThe court decides that the consent which a website user must give to the storage of and access to cookies on his or her equipment is not validly constituted by way of a pre-checked checkbox which that user must deselect to refuse his or her consent,\u201d the judges wrote in a statement.<\/p>\n

As a new European Commission prepares to take office November 1, consumer protection groups and Silicon Valley companies are ramping up lobbying around several planned pieces of legislation \u2014 including the so-called ePrivacy Regulation<\/a>, which aims to set privacy rules for online communications \u2014 that will affect how digital information is collected and managed.<\/p>\n

The courts ruling \u201cspells it out for the industry and calls for clear rules on confidentiality of our communications,\u201d said Diego Naranjo, head of policy at EDRi, a consumer rights group. \u201cEU member states need to finally move forward with legislating this practice, and take the much-needed ePrivacy Regulation out of the EU Councils closet.\u201d<\/p>\n

The ePrivacy Rgulation has been stuck in negotiations between national interests at the Council of the European Union.<\/p>\n

Several lawsuits argue that websites are bypassing new data protection rules, notably by making access to online services such as Google and Facebook conditional on providing consent for data gathering.<\/p>\n<\/blockquote>\n

\u201cThe ruling is an important sign for the protection of digital privacy,\u201d Heiko D\u00fcnkel, the German consumer organizations legal officer, said in a statement. \u201cTracking cookies enable website operators and third-party providers to make a comprehensive evaluation of the surfing and usage behavior of customers.\u201d<\/p>\n

A representative for Planet 49 did not immediately respond to a request for comment.<\/p>\n

In<\/p>\n","protected":false},"excerpt":{"rendered":"

Europes highest court is not satisfied with a pre-ticked box..<\/p>\n","protected":false},"author":1,"featured_media":133285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-133284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"\nTop EU court rules websites must seek explicit consent for personal data - Business News Report<\/title>\n<meta name=\"description\" content=\"Europes highest court is not satisfied with a pre-ticked box..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bnreport.com\/en\/top-eu-court-rules-websites-must-seek-explicit-consent-for-personal-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top EU court rules websites must seek explicit consent for personal data - 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