{"id":124691,"date":"2019-06-26T18:40:32","date_gmt":"2019-06-26T18:40:32","guid":{"rendered":"https:\/\/www.bnreport.com\/tourism-toronto-launches-new-let-yourself-in-ad-campaign\/"},"modified":"2019-06-26T18:40:32","modified_gmt":"2019-06-26T18:40:32","slug":"tourism-toronto-launches-new-let-yourself-in-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/tourism-toronto-launches-new-let-yourself-in-ad-campaign\/","title":{"rendered":"Tourism Toronto launches new Let Yourself In ad campaign"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.breakingtravelnews.com\/images\/sized\/images\/uploads\/miscellaneous\/LYI_thumbnail_HERO_60s-700x394.jpg\"\/><\/p>\n<p>Tourism Toronto is launching a new destination marketing campaign, Let Yourself In.<\/p>\n<p>The move comes fresh on the heels of the Raptors capturing the NBA title and Torontos sense of welcome and diversity seizing the worlds attention.<\/p>\n<p>The campaign also arrives as Toronto celebrates another record year in visitation, having welcomed 44 million travellers into the city in 2018.<\/p>\n<p>\u201cRight now, Torontos having a real moment \u2013 you can feel the incredible sense pride and energy here.<\/p>\n<p>\u201cNow, with the world watching, were inviting travellers to be a part of that pride and energy,\u201d said Jon Mamela, executive vice president and chief marketing officer at Tourism Toronto.<\/p>\n<p>ADVERTISEMENT<\/p>\n<p>\u201cToronto is the front door to Canada, and our message to travellers is simple \u2013 Let Yourself In \u2013 be a part the excitement, diversity and unapologetic progressiveness that defines who we are.\u201d<\/p>\n<p>Let Yourself In launches this week with an integrated digital strategy.<\/p>\n<p>The campaign is anchored by video, using a variety of digital channels and new digital tools to target potential travellers including original content, co-created stories with select publishers and influencers and social media featuring #openyourcuriosity.<\/p>\n<p>The campaign serves as the platform for Torontos sales and marketing programs over the next two years.<\/p>\n<p>\u201cLet Yourself In is an open invitation to visitors from business event delegates and decision makers, to sports fans and leisure travellers, said<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tourism Toronto is launching a new destination marketing campaign, Let Yourself In.<\/p>\n<p>The move comes ..<\/p>\n","protected":false},"author":1,"featured_media":124693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-124691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism Toronto launches new Let Yourself In ad campaign - Business News Report<\/title>\n<meta name=\"description\" content=\"Tourism Toronto is launching a new destination marketing campaign, Let Yourself In. 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