{"id":119469,"date":"2019-04-24T10:40:15","date_gmt":"2019-04-24T10:40:15","guid":{"rendered":"https:\/\/www.bnreport.com\/galaxy-fold-loss-could-help-other-foldable-phones-cnet\/"},"modified":"2019-04-24T10:40:15","modified_gmt":"2019-04-24T10:40:15","slug":"galaxy-fold-loss-could-help-other-foldable-phones-cnet","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/galaxy-fold-loss-could-help-other-foldable-phones-cnet\/","title":{"rendered":"Galaxy Fold loss could help other foldable phones     \u2013 CNET"},"content":{"rendered":"<p>A colleague asked me what I thought the <a href=\"https:\/\/www.cnet.com\/news\/galaxy-fold-release-postponed-while-samsung-investigates-breaking-screens\/\" rel=\"noreferrer noopener\" target=\"_blank\">delay of Samsung&#039;s $2,000 Galaxy Fold<\/a> meant for the brand. To bring you up to speed, the phone-maker announced on Monday that it will postpone sales of its first foldable phone following last week&#039;s <a href=\"https:\/\/www.cnet.com\/news\/galaxy-fold-screens-are-breaking-and-theres-a-delay-everything-you-need-to-know\/\" rel=\"noreferrer noopener\" target=\"_blank\">reports of &quot;broken&quot; screens<\/a>. This is a meaty question, because it gets to the heart of what it means for Samsung, for interested buyers and for other brands that have their <a href=\"https:\/\/www.cnet.com\/news\/galaxy-fold-preorder-april-26-mate-x-razr-here-are-all-the-foldable-phones-that-are-coming-release-date-specs-camera-iphone-google\/\" rel=\"noreferrer noopener\" target=\"_blank\">eye on making foldable phones<\/a>.<\/p>\n<p>In other words, the world is watching Samsung&#039;s every move, either to cut and run if buyers grow cold, or to extend their own brand as a &quot;true&quot; foldable success.<\/p>\n<p>Samsung&#039;s decision to push back the Fold after moving so quickly to be the first to sell a high-profile foldable phone is already making an enormous impact on the brand&#039;s reputation, overshadowing the Fold&#039;s other achievements on unaffected devices. CNET&#039;s Galaxy Fold review unit has a small screen nick, but no major problems.<\/p>\n<p><strong>Read<\/strong>: <a href=\"https:\/\/www.cnet.com\/news\/another-galaxy-fold-screen-bites-the-dust-literally\/\" rel=\"noreferrer noopener\" target=\"_blank\">Another Galaxy Fold screen literally bites the dust<\/a><\/p>\n<p>Although the blowback <a href=\"https:\/\/www.cnet.com\/news\/galaxy-fold-display-failure-a-setback-for-foldables-but-no-note-7-debacle\/\" rel=\"noreferrer noopener\" target=\"_blank\">could have been far worse<\/a> for Samsung \u2014 the Folds with broken screens aren&#039;t dangerous, unlike 2016&#039;s <a href=\"https:\/\/www.cnet.com\/news\/samsung-answers-burning-note-7-questions-vows-better-batteries\/\" rel=\"noreferrer noopener\" target=\"_blank\">overheating Galaxy Note 7<\/a> \u2014 the early issues are calling into question Samsung&#039;s ability to innovate.<\/p>\n<p>For example, the <a href=\"https:\/\/www.cnet.com\/news\/galaxy-s10-vs-s10-plus-vs-s10e-pick-which-phone-you-should-buy\/\" rel=\"noreferrer noopener\" target=\"_blank\">Galaxy S10 phones<\/a> have been hailed by reviewers like me (I especially like the <a href=\"https:\/\/www.cnet.com\/reviews\/samsung-galaxy-s10-plus-review\/\" rel=\"noreferrer noopener\" target=\"_blank\">S10 Plus<\/a> and value <a href=\"https:\/\/www.cnet.com\/reviews\/samsung-galaxy-s10e-review\/\" rel=\"noreferrer noopener\" target=\"_blank\">S10E<\/a>), but it&#039;s Huawei&#039;s <a href=\"https:\/\/www.cnet.com\/reviews\/huawei-p30-pro-review\/\" rel=\"noreferrer noopener\" target=\"_blank\">P30 Pro<\/a> and P30 that are grabbing headlines for their fantastic low-light photography and zoom performance. Despite <a href=\"https:\/\/www.cnet.com\/news\/the-huawei-controversy-everything-you-need-to-know\/\" rel=\"noreferrer noopener\" target=\"_blank\">serious political road blocks<\/a>, Huawei&#039;s determination to overtake Samsung as the world&#039;s largest phone-maker <a href=\"https:\/\/www.cnet.com\/news\/huawei-reportedly-says-itll-take-smartphone-crown-from-samsung-by-2020\/\" rel=\"noreferrer noopener\" target=\"_blank\">by 2020<\/a> has real energy behind it.<\/p>\n<pre><code>                                                              Now playing:                         Watch this:                                          Galaxy Fold gives foldable phones a black eye                 \n\n                                                 1:54                                      \n<\/code><\/pre>\n<p>Similarly, Huawei&#039;s <a href=\"https:\/\/www.cnet.com\/news\/using-the-mate-x-made-me-a-foldable-phone-believer\/\" rel=\"noreferrer noopener\" target=\"_blank\">foldable Mate X<\/a> is in hot pursuit of the Fold, promising <a href=\"https:\/\/www.cnet.com\/5g\/\" rel=\"noreferrer noopener\" target=\"_blank\">5G<\/a> speeds and a dramatically different design that puts the foldable screen on the outside of the device rather than the inside, as it is with the Fold. And Motorola is rumored to launch a foldable re-envisioning of its <a href=\"https:\/\/www.cnet.com\/news\/forget-the-galaxy-fold-and-huawei-mate-x-the-motorola-razr-is-the-foldable-phone-to-beat\/\" rel=\"noreferrer noopener\" target=\"_blank\">Razr flip phone<\/a>. Both could gain from Samsung&#039;s setbacks.<\/p>\n<p>Samsung and Huawei declined to comment and Motorola did not respond to a request for comment. Samsung said in a statement on Monday, &quot;We value the trust our customers place in us and they are always our top priority \u2026 We want to thank them for their patience and understanding.&quot;<\/p>\n<h2>Three screen problems to fix, not one<\/h2>\n<p>Remember that there are three main screen problems that affected a handful of Fold reviewers.<\/p>\n<ul>\n<li>Samsung&#039;s failure to clearly communicate that reviewers shouldn&#039;t pull off the protective layer on the Fold&#039;s plastic screen led to instant failure of the display.<\/li>\n<li>Debris that got caught underneath the screen created a bulge and distortion.<\/li>\n<li>The left half of the Fold&#039;s screen on one review unit flickered for no apparent reason.<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"https:\/\/cnet3.cbsistatic.com\/img\/t3H1uhgdhzppkq4rhkoePn0vscI=\/1092x0\/2019\/04\/15\/51545249-1327-4358-a1cb-4c1f37ec6ea9\/308-galaxy-fold.jpg\" alt=\"308-galaxy-fold\"\/><figcaption>\nThe Galaxy Fold wants to be a multitasking machine.<\/p>\n<p>                                                     Sarah Tew\/CNET                                                 <\/p>\n<\/figcaption><\/figure>\n<h2>What the Galaxy Fold delay means for Samsung<\/h2>\n<p>The Fold&#039;s delay means a few different things for Samsung, as spectators wonder if the tech giant overlooked important quality control in its rush to be first to foldable.<\/p>\n<p>Here&#039;s another way to consider the postponement: Samsung is taking the screen issues seriously. Backpedaling buys it time to fix mistakes and apologize to customers in a meaningful way.<\/p>\n<p>During this pause, Samsung is working on new packaging that makes it obvious which plastic films you should and shouldn&#039;t remove. The company is also certainly engineering new ways to reinforce the screen. These things take time, and Samsung has only one chance to get a do-over right as a matter of damage control.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.cnet.com\/news\/galaxy-fold-loss-could-help-other-foldable-phones\/\" alt=\"Galaxy Fold - Samsung email to preorder customers\"\/><img decoding=\"async\" src=\"https:\/\/cnet4.cbsistatic.com\/img\/6DZyLmSymUMzYQWJ6wewtKHO9zc=\/1092x0\/2019\/04\/22\/f2e0fee3-3975-424f-a85e-14363cd7933c\/screen-shot-2019-04-22-at-2-30-52-pm.png\" alt=\"Galaxy Fold - Samsung email to preorder customers\"\/><figcaption>\nAn email Samsung sent on Monday to me and other people who preordered the Galaxy Fold.<\/p>\n<p>                                                     Screenshot by Jessica Dolcourt\/CNET                                                 <\/p>\n<\/figcaption><\/figure>\n<p>Samsung might also be training support staff on new procedures for what to do if customers call in to complain of screen issues. I&#039;ll speculate that Samsung is creating a concierge track for Fold buyers that will get them in touch with help faster. After all, a $2,000 investment is, in the phone world, on par with airline status or elite car ownership, stations that come with customer service perks.<\/p>\n<p>Samsung confirmed in a statement that it will &quot;take measures to strengthen the display protection&quot; as well as &quot;enhance the guidance on care and use of the display including the protective layer.&quot;<\/p>\n<h2>How doubt about the Galaxy Fold could help rivals<\/h2>\n<p>If Samsung&#039;s assurances aren&#039;t enough, it&#039;s quite possible that observers will sour on the Fold in particular and on foldable phones in general. Even then, rivals have an opportunity to change people&#039;s minds.<\/p>\n<p>The Fold is an incredibly expensive device with a partic<a href=\"https:\/\/www.cnet.com\/news\/galaxy-fold-loss-could-help-other-foldable-phones\/#ftag=CAD590a51e\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Read More \u2013 Source<\/strong><\/a><br \/>\n[contf]<br \/>\n[contfnew]<br \/>\n        <img decoding=\"async\" src=\"https:\/\/c-8oqtgrjgwu0x24epgv6x2eedukuvcvkex2eeqo.g00.cnet.com\/g00\/3_c-8yyy.epgv.eqo_\/c-8OQTGRJGWU0x24jvvrux3ax2fx2fepgv6.edukuvcvke.eqox2fhnax2fdwpfngux2fepgveuux2fkocigux2feqtgx2ftgfdcnnx2fnqiq_314.rpix3fk32e.octmx3dkocig_$\/$\/$\/$\/$\/$\/$\/$\"\/><\/p>\n<h5><a href=\"https:\/\/www.cnet.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">cnet<\/a><\/h5>\n<p>[contfnewc]<br \/>\n[contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A colleague asked me what I thought the delay of Samsung&#039;s $2,000 Galaxy Fold meant for the bra..<\/p>\n","protected":false},"author":1,"featured_media":119470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-119469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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