{"id":119080,"date":"2019-04-17T17:52:45","date_gmt":"2019-04-17T17:52:45","guid":{"rendered":"https:\/\/www.bnreport.com\/consumer-insights-roundup-69-of-travelers-used-review-sites-for-their-most-recent-trip-hispanics-to-become-13-3-of-electorate-by-2020-25\/"},"modified":"2019-04-17T17:52:45","modified_gmt":"2019-04-17T17:52:45","slug":"consumer-insights-roundup-69-of-travelers-used-review-sites-for-their-most-recent-trip-hispanics-to-become-13-3-of-electorate-by-2020-25","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/consumer-insights-roundup-69-of-travelers-used-review-sites-for-their-most-recent-trip-hispanics-to-become-13-3-of-electorate-by-2020-25\/","title":{"rendered":"Consumer Insights Roundup: 69% of Travelers Used Review Sites for their Most Recent Trip, Hispanics to Become 13.3% of Electorate by 2020\u2026"},"content":{"rendered":"<p><strong>What<\/strong>: A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.<br \/><strong>Why it matters:<\/strong> If you&#039;re trying to keep up with the latest happenings, this is your one-stop shop.<\/p>\n<ul>\n<li><strong>STR&#039;s Consumer Travel Insights 2019<\/strong> <a href=\"https:\/\/str.com\/products\/consumer-travel-insights-the-traveller-journey\/\" rel=\"noreferrer noopener\" target=\"_blank\">report series<\/a> revealed <strong>69% of global travelers used online review sites<\/strong> for their most recent trips. <strong>Word of mouth was very important for 51%<\/strong> of travelers, who used personal recommendations to help plan their trip. Of those who booked their holiday through an <strong>OTA<\/strong>, 55% used the service because it enabled comparison of multiple accommodation options. <strong>Only 29% of travelers used the service because it offered the best deal<\/strong>. 41% of travelers have at some point used Airbnb, with <strong>92% being aware of the property sharing service<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>According to <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2019\/the-evolution-of-super-bowl-consumption.html\" rel=\"noreferrer noopener\" target=\"_blank\">new data<\/a> by <strong>Nielsen<\/strong>, frozen, <strong>fully cooked chicken wings are still a very popular Super Bowl food<\/strong>. Deli counter wings remain a popular option for fully cooked chicken wings (with sales <strong>up 15% to $650 million from $565 million last year<\/strong>). Fresh wings have also skyrocketed, with sales <strong>up 31.4% in the past year<\/strong>. Moreover, <strong>online wing sales in the seven days leading up to and including the Super Bowl<\/strong> catapulted from $7,984,198 in 2017 to $11,562,723 in 2018, <strong>a 45% increase<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li> According to the new <a href=\"https:\/\/martechseries.com\/video\/video-advertising\/optimizing-ad-journeys-based-consumer-sentiment-save-millions-finds-new-study-viralgains-magna-ipg-media-lab\/\" rel=\"noreferrer noopener\" target=\"_blank\">study<\/a> conducted by <strong>MAGNA<\/strong>, <strong>IPG Media Lab<\/strong> and <strong>ViralGains<\/strong>, obtaining and responding to <strong>consumer sentiment<\/strong> is crucial to optimizing the consumer ad journey. The study tested two video ad journeys among 6,000 consumers in the third quarter of 2018. On average, <strong>59% of ad impressions were wasted with standard video retargeting<\/strong>. Consumers on a sentiment-driven journey were <strong>more likely to take action<\/strong> \u2013 7x more likely to search for the brand and <strong>2x more likely to visit the brands website. <\/strong><\/li>\n<\/ul>\n<ul>\n<li>Food companies target Hispanic and black youth with advertisements almost exclusively for <strong>fast food, candy, sugary drinks, and unhealthy snacks<\/strong>, according to a <a href=\"http:\/\/uconnruddcenter.org\/files\/Pdfs\/TargetedMarketingReport2019.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">new report<\/a> by the <strong>University of Connecticut<\/strong>, <strong>Drexel<\/strong> <strong>University<\/strong>, and the <strong>University<\/strong> <strong>of Texas Health Science Center<\/strong>. Those unhealthy foods represented <strong>86% of food advertising spent on black-targeted television<\/strong> programming, and <strong>82% of advertising spending on Spanish-language television<\/strong>, in 2017, the study found.<\/li>\n<\/ul>\n<ul>\n<li>Seventy-three percent of Republicans in a <strong>Pew Research Center<\/strong> study say <strong>the media does not understand them<\/strong>. <a href=\"http:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/18\/nearly-three-quarters-of-republicans-say-the-news-media-dont-understand-people-like-them\/\" rel=\"noreferrer noopener\" target=\"_blank\">The study<\/a> found that Republicans surveyed felt misunderstood by the media, regardless of demographic traits and media consumption habits. Across the aisle, <strong>40% of Democrats in the survey felt misunderstood, while 58% felt understood by news organizations<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>Also according to Pew Research Center&#039;s <a href=\"http:\/\/www.pewsocialtrends.org\/essay\/an-early-look-at-the-2020-electorate\/\" rel=\"noreferrer noopener\" target=\"_blank\">data<\/a>, <strong>Hispanics are on track to be the largest racial or ethnic group to be eligible to vote in a presidential election. <\/strong>According to Pew, Hispanics are projected to be about <strong>13.3% of the electorate in 2020<\/strong>, which would make them<strong> the largest racial or ethnic minority of the electorate for the first time.<\/strong> In 2016, Hispanics were 11.9% of the electorate; African-Americans were 12.5% and are projected to remain the same in 2020.<\/li>\n<\/ul>\n<pre><code> &lt;a href=\"https:\/\/www.portada-online.com\/events\/portadalosangeles19\/\" rel=\"noreferrer noopener\" target=\"_blank\"&gt;   &lt;img src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/profiles\/banner_portada_la19.jpg\" \/&gt;  &lt;\/a&gt;                                                            &lt;a href=\"https:\/\/www.portada-online.com\/author\/janet\/\" rel=\"noreferrer noopener\" target=\"_blank\"&gt;Janet Grynberg @grynberg_janet&lt;\/a&gt;             &lt;time datetime=\"2019-02-04\"&gt;02\/04\/2019&lt;\/time&gt;             &lt;a href=\"https:\/\/www.portada-online.com\/category\/latest-news\/\" rel=\"noreferrer noopener\" target=\"_blank\"&gt;\u2013 Hot Topics&lt;\/a&gt;, &lt;a href=\"https:\/\/www.portada-online.com\/category\/travel-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\"&gt;Travel Ma&lt;\/a&gt;&lt;a href=\"https:\/\/www.portada-online.com\/2019\/02\/04\/consumer-insights-roundup-69-of-travelers-used-review-sites-for-their-most-recent-trip-hispanics-to-become-13-3-of-electorate-by-2020\/\" rel=\"noreferrer noopener\" target=\"_blank\"&gt;&lt;strong&gt;Read More \u2013 Source&lt;\/strong&gt;&lt;\/a&gt;\n<\/code><\/pre>\n<p>[contf]<br \/>\n[contfnew]<br \/>\n        <img decoding=\"async\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/10\/PortadaNewLogo1.png\" \/><\/p>\n<h5><a href=\"https:\/\/www.portada-online.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">portada online<\/a><\/h5>\n<p>[contfnewc]<br \/>\n[contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What: A summary of the most relevant consumer insight resear..<\/p>\n","protected":false},"author":1,"featured_media":119081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"class_list":["post-119080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer 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