{"id":117182,"date":"2019-04-01T22:54:04","date_gmt":"2019-04-01T22:54:04","guid":{"rendered":"https:\/\/www.bnreport.com\/smart-alliance-the-new-airport-marketing-network-in-latin-america-reaches-90-million-passengers-9\/"},"modified":"2019-04-01T22:54:04","modified_gmt":"2019-04-01T22:54:04","slug":"smart-alliance-the-new-airport-marketing-network-in-latin-america-reaches-90-million-passengers-9","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/smart-alliance-the-new-airport-marketing-network-in-latin-america-reaches-90-million-passengers-9\/","title":{"rendered":"Smart Alliance, the New Airport Marketing Network In Latin America, Reaches 90 Million Passengers"},"content":{"rendered":"<p><strong>What:<\/strong> Smart Alliance is a new company that specializes in airport advertising space, with a focus on travel retail and luxury.<br \/><strong>Why it matters:<\/strong> Smart Alliance is the largest airport alliance in Latin America, reaching 40% of the passengers that move through the top 10 airports of the region.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/01\/SmartAlliance.png\"\/><strong>Smart Alliance,<\/strong> a new company that specializes in the commercialization of <strong>advertising space and special airport activations<\/strong> with a focus on <strong>travel retail and luxury<\/strong>, is the largest airport alliance in <strong>Latin America<\/strong>. With an exclusive network in Mexico, Brazil and Colombia, it reaches about <strong>90 million or 40% of passengers<\/strong> that move through the top 10 airports of the region. Global reach allows this airport network to be a point of contact between companies and passengers of the rest of the airports of the continent.<\/p>\n<p>Smart Alliance&#039;s communication services are based on the needs and interests of passengers, which they gather through a combination of technology, big data, and innovation. <strong>Rodrigo Mance\u00f1ido<\/strong>, General Director of Smart Alliance, has over 18 years of experience in the travel retail and luxury industries throughout the Americas and Europe.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/01\/Smart-Alliance-1-1500x1000.jpg\"\/>The company and its team were present at the latest edition of the <strong>TFWA Exhibition and Conference<\/strong>, the largest annual event for the Duty Free and Travel Retail industry worldwide, with Cannes as the epicenter of networking and business development for the company.<\/p>\n<p>Another important milestone was its participation in the Festival of Media Latam (FOMLA) Miami, where Mance\u00f1ido talked about <strong>&quot;How to Use OOH in Airports Effectively in Travel Retail and Luxury.&quot;<\/strong> During his presentation, he focused on Smart Alliance&#039;s integral communication services.<\/p>\n<p>Smart Alliance foresees 2019 will be an ambitious year. It will be attending the Duty Free &amp; Travel Retail Summit of the Americas next March in Orlando, and again the <a href=\"https:\/\/www.portada-online.com\/2019\/01\/17\/smart-alliance-the-new-airport-marketing-network-in-latin-america-reaches-90-million-passengers\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Read More \u2013 Source<\/strong><\/a><\/p>\n<p>[contf]<br \/>\n[contfnew]<br \/>\n        <img decoding=\"async\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/10\/PortadaNewLogo1.png\"\/><\/p>\n<h5><a href=\"https:\/\/www.portada-online.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">portada online<\/a><\/h5>\n<p>[contfnewc]<br \/>\n[contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What: Smart Alliance is a new company that specializes in ai..<\/p>\n","protected":false},"author":1,"featured_media":117183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"class_list":["post-117182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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