{"id":104694,"date":"2018-12-10T09:31:49","date_gmt":"2018-12-10T09:31:49","guid":{"rendered":"https:\/\/www.bnreport.com\/a-rs-100-crore-campaign-for-life-insurance-awareness\/"},"modified":"2018-12-10T09:31:49","modified_gmt":"2018-12-10T09:31:49","slug":"a-rs-100-crore-campaign-for-life-insurance-awareness","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/","title":{"rendered":"A Rs 100 crore campaign for life insurance awareness"},"content":{"rendered":"

MUMBAI: The life insurance<\/a> industry is readying a Rs 100-crore multimedia campaign aimed at spreading awareness around life insurance and removing misconceptions around the products.<\/p>\n

Several insurers, including the Life Insurance Corporation of India (LIC), have committed funds for the campaign, which is a brainchild of the Life Insurance Councils Insurance Awareness<\/a> Committee. The campaign is expected to be unveiled in January.<\/p>\n

\u201cThe core objective of the campaign would be to ensure that life insurance as a category is understood better and drive home the point that it can play a key role in a familys goal-oriented financial planning strategy,\u201d said Rajesh Sud, chairman of the committee and outgoing executive VC and MD, Max Life Insurance.<\/p>\n

Other members of the committee include ICICI<\/a> Prudential Life, Star Union Daiichi Life and Tata-AIA Life. The committee is evaluating various agencies to aid the rollout of the programme.<\/p>\n

It is intended to be a multimedia campaign covering television, radio, digital and PR platforms. Insurance Zaroori hai is one of the taglines being considered to convey the message, two CEOs who have committed funds for the campaign indicated.<\/p>\n

Sud dismissed the idea of the campaign being inspired by Association of Mutual Funds of Indias Mutual Funds Sahi Hai promotional. The MF industry body is estimated to have spent Rs 200 crore during FY18 to promote MFs as an investment avenue. \u201cThe idea far precedes the mutual fund<\/a> industrys campaign. The Insurance Awareness Committee has been working on this since 2010. In Nov 2017, the Life Insurance Council revived the committee,\u201d he added. Although the launch will coincide with the start of the peak sales season (Jan-March) for life insurers, it is not being rolled out with short-term sales objective in mind, Sud insisted.<\/p>\n

\u201cIt is going to be a long-term campaign and not meant to achieve any short-term sales targets. We want to explain why life insurance is important and the role it can play in peoples lives, besides explaining how to do it right. Nature abhors vacuum and the absence of communication can give rise to misconceptions,\u201d he said.<\/p>\n

<\/a><\/strong> <\/a><\/p>\n

Original Article<\/a>
\n[contf]
\n[contfnew]
\n <\/p>\n

ET Markets<\/a><\/h5>\n

[contfnewc]
\n[contfnewc]<\/p>\n","protected":false},"excerpt":{"rendered":"

MUMBAI: The life insurance industry is readying a Rs 100-cro..<\/p>\n","protected":false},"author":1,"featured_media":104695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"class_list":["post-104694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"\nA Rs 100 crore campaign for life insurance awareness - Business News Report<\/title>\n<meta name=\"description\" content=\"MUMBAI: The life insurance industry is readying a Rs 100-cro..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Rs 100 crore campaign for life insurance awareness - Business News Report\" \/>\n<meta property=\"og:description\" content=\"MUMBAI: The life insurance industry is readying a Rs 100-cro..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"Business News Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T09:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/12\/Master-1-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"178\" \/>\n\t<meta property=\"og:image:height\" content=\"289\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"infopal11\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BNReport\" \/>\n<meta name=\"twitter:site\" content=\"@BNReport\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"infopal11\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/\"},\"author\":{\"name\":\"infopal11\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/person\\\/19d1c5a2dd7f60584a09de4a7805d68f\"},\"headline\":\"A Rs 100 crore campaign for life insurance awareness\",\"datePublished\":\"2018-12-10T09:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Master-1-3.jpg\",\"articleSection\":[\"Finance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/\",\"name\":\"A Rs 100 crore campaign for life insurance awareness - Business News Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Master-1-3.jpg\",\"datePublished\":\"2018-12-10T09:31:49+00:00\",\"description\":\"MUMBAI: The life insurance industry is readying a Rs 100-cro..\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Master-1-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Master-1-3.jpg\",\"width\":178,\"height\":289},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/a-rs-100-crore-campaign-for-life-insurance-awareness\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Rs 100 crore campaign for life insurance awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\",\"name\":\"Business News Report\",\"description\":\"Latest News on the World of Politics & Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#organization\",\"name\":\"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/LOGO2.png\",\"contentUrl\":\"https:\\\/\\\/www.bnreport.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/LOGO2.png\",\"width\":200,\"height\":50,\"caption\":\"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Business-NewsReport-328225811095934\\\/\",\"https:\\\/\\\/x.com\\\/BNReport\",\"https:\\\/\\\/www.instagram.com\\\/business.newsreport\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/#\\\/schema\\\/person\\\/19d1c5a2dd7f60584a09de4a7805d68f\",\"name\":\"infopal11\",\"url\":\"https:\\\/\\\/www.bnreport.com\\\/en\\\/author\\\/infopal11\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Rs 100 crore campaign for life insurance awareness - Business News Report","description":"MUMBAI: The life insurance industry is readying a Rs 100-cro..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/","og_locale":"en_US","og_type":"article","og_title":"A Rs 100 crore campaign for life insurance awareness - Business News Report","og_description":"MUMBAI: The life insurance industry is readying a Rs 100-cro..","og_url":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/","og_site_name":"Business News Report","article_publisher":"https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/","article_published_time":"2018-12-10T09:31:49+00:00","og_image":[{"width":178,"height":289,"url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/12\/Master-1-3.jpg","type":"image\/jpeg"}],"author":"infopal11","twitter_card":"summary_large_image","twitter_creator":"@BNReport","twitter_site":"@BNReport","twitter_misc":{"Written by":"infopal11","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#article","isPartOf":{"@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/"},"author":{"name":"infopal11","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/person\/19d1c5a2dd7f60584a09de4a7805d68f"},"headline":"A Rs 100 crore campaign for life insurance awareness","datePublished":"2018-12-10T09:31:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/"},"wordCount":359,"publisher":{"@id":"https:\/\/www.bnreport.com\/en\/#organization"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/12\/Master-1-3.jpg","articleSection":["Finance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/","url":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/","name":"A Rs 100 crore campaign for life insurance awareness - Business News Report","isPartOf":{"@id":"https:\/\/www.bnreport.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#primaryimage"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/12\/Master-1-3.jpg","datePublished":"2018-12-10T09:31:49+00:00","description":"MUMBAI: The life insurance industry is readying a Rs 100-cro..","breadcrumb":{"@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#primaryimage","url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/12\/Master-1-3.jpg","contentUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2018\/12\/Master-1-3.jpg","width":178,"height":289},{"@type":"BreadcrumbList","@id":"https:\/\/www.bnreport.com\/en\/a-rs-100-crore-campaign-for-life-insurance-awareness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/www.bnreport.com\/en\/"},{"@type":"ListItem","position":2,"name":"A Rs 100 crore campaign for life insurance awareness"}]},{"@type":"WebSite","@id":"https:\/\/www.bnreport.com\/en\/#website","url":"https:\/\/www.bnreport.com\/en\/","name":"Business News Report","description":"Latest News on the World of Politics & Business","publisher":{"@id":"https:\/\/www.bnreport.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bnreport.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bnreport.com\/en\/#organization","name":"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a","url":"https:\/\/www.bnreport.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2020\/12\/LOGO2.png","contentUrl":"https:\/\/www.bnreport.com\/wp-content\/uploads\/2020\/12\/LOGO2.png","width":200,"height":50,"caption":"\u0628\u0632\u0646\u0633 \u0631\u064a\u0628\u0648\u0631\u062a \u0627\u0644\u0627\u062e\u0628\u0627\u0631\u064a"},"image":{"@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Business-NewsReport-328225811095934\/","https:\/\/x.com\/BNReport","https:\/\/www.instagram.com\/business.newsreport"]},{"@type":"Person","@id":"https:\/\/www.bnreport.com\/en\/#\/schema\/person\/19d1c5a2dd7f60584a09de4a7805d68f","name":"infopal11","url":"https:\/\/www.bnreport.com\/en\/author\/infopal11\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts\/104694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/comments?post=104694"}],"version-history":[{"count":0,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/posts\/104694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/media\/104695"}],"wp:attachment":[{"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/media?parent=104694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/categories?post=104694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bnreport.com\/en\/wp-json\/wp\/v2\/tags?post=104694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}