{"id":10118,"date":"2017-10-19T14:21:38","date_gmt":"2017-10-19T14:21:38","guid":{"rendered":"http:\/\/www.bnreport.com\/hsbcs-partnering-with-a-fintech-startup-in-its-latest-open-banking-push\/"},"modified":"2017-10-19T14:21:38","modified_gmt":"2017-10-19T14:21:38","slug":"hsbcs-partnering-with-a-fintech-startup-in-its-latest-open-banking-push","status":"publish","type":"post","link":"https:\/\/www.bnreport.com\/en\/hsbcs-partnering-with-a-fintech-startup-in-its-latest-open-banking-push\/","title":{"rendered":"HSBC&#8217;s partnering with a fintech startup in its latest Open Banking push"},"content":{"rendered":"<p>HSBC is partnering with London fintech startup Bud in its latest efforts toward Open Banking.<\/p>\n<p>The bank will offer Bud&#039;s financial management tools under its online only brand First Direct in a new trial, hot on the heels of the launch of its <a href=\"http:\/\/www.cityam.com\/272862\/hsbc-has-innovative-new-app-beta-taking-challenger-fintech\" rel=\"noreferrer\" target=\"_blank\">new app Beta last month<\/a>.<\/p>\n<p>Users will be able to see their accounts from other providers. set limits for how much they spend and analyse spending among other features, and will also be offered products from other providers.<\/p>\n<p><strong>Read more<\/strong>: <a href=\"http:\/\/www.cityam.com\/274142\/uk-fintech-startups-track-record-breaking-year-investment\" rel=\"noreferrer\" target=\"_blank\">UK fintech startups are on track for a record-breaking year of investment<\/a><\/p>\n<p>Helping people manage their finances was &quot;the next logical step&quot; said First Direct head Joe Gordon.<\/p>\n<p>\u201cWith our history of driving innovation in financial services, first direct is a great brand to trial this tool, as it plays to our strengths of pioneering amazing customer-focused service and new ideas.<\/p>\n<p>&quot;It will see first direct extend its great service to people who don\u2019t currently bank with us, and if it\u2019s successful it can\u2019t be overstated just how much this new business model could shake up the world of banking.\u201d<\/p>\n<p>The trial will include 2,000 of its customers and double that number of non-customers, running for six months from December.<\/p>\n<p>\u201cOur aim is to help identify the journeys that First Direct\u2019s customers are on,&quot; said Ed Maslaveckas, chief executive of Bud which launched its own app last year and is part of the Financial Conduct Authority&#039;s startup sandbox.<\/p>\n<p><strong>Read more<\/strong>: <a href=\"http:\/\/www.cityam.com\/272862\/hsbc-has-innovative-new-app-beta-taking-challenger-fintech\" rel=\"noreferrer\" target=\"_blank\">HSBC&#039;s taking on challengers and rivals with an innovative new app<\/a><!--more--><\/p>\n<p>&quot;Whether they\u2019re looking to buy a house or start a family, understanding what people want to achieve will help the bank serve its customers better with relevant products, in the right experience. First Direct is a great brand with a pedigree in innovation and service.&quot;<\/p>\n<p>Britain&#039;s <a href=\"http:\/\/www.cityam.com\/273795\/fintechs-can-apply-fca-approval-accessing-data-top-banks\" rel=\"noreferrer\" target=\"_blank\">biggest banks are being compeled to make their data open under order from the competition watchdog<\/a>. The rules on Open Banking are due to come into force from the start of next year.<\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\/\" rel=\"noreferrer\" target=\"_blank\">Let&#039;s block ads!<\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\" rel=\"noreferrer\" target=\"_blank\">(Why?)<\/a><\/p>\n<p><a href=\"http:\/\/www.cityam.com\/274202\/hsbcs-partnering-fintech-startup-bud-latest-open-banking\" rel=\"noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HSBC is partnering with London fintech startup Bud in its la..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-10118","post","type-post","status-publish","format-standard","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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